6 steps to a successful, creative brand

By Dan Antonelli

Posted on Thursday, January 28th, 2021

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While getting to the finish line of any project is always rewarding, the process itself is always rather enjoyable as well. The idea of just creating something that never existed before, and forging it into reality, is certainly quite satisfying. After 25 years working in this field, I’ve tried many different approaches to building brands and designing logos, and then later on, truck wraps.

So using our new online platform for SignCraft, I thought it would be great to share a video demonstration of how one of our brands were built, as well as explain it in greater detail here. Check out the video below.

Creative brief

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Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.

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