Creative sign brackets add appeal

By Dan Sawatzky

Posted on Friday, April 30th, 2021

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Iʼve long advocated that sign designs should encompass a lot more than just the board they are made on. While a few of our signs are simply fastened to a building, most of our work needs to be supported in some way. I have become fascinated with ways to incorporate imaginative sign brackets, posts and holders into the designs of the signs we create.

Weʼve been making these support mechanisms an integral part of the sign from the design stage rather than merely an afterthought. Sometimes the sign holder is bigger than the actual sign—adding impact but not size, according to the strict sign regulations to which we must adhere. These sign holders definitely are a big help to tell the story we are bringing to our readers. Big or small, there is often a wonderful creative opportunity when we design our sign projects.

Often we will look to the theme or purpose of the sign for inspiration. Sometimes the customer will ask for a certain theme to be incorporated into their sign design, and the support structure becomes the perfect way to include it. The building or landscape to which we are affixing the sign can often provide the idea for the style of support we need to make.


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