A door to opportunity
By Dan Sawatzky
Posted on Friday, July 9th, 2021
In our book, a sign is anything that draws attention to our customer’s business, products or service. An obvious place to start is their doors and gates. This is where everyone must pass. This is where a ﬁrst impression is made. The more memorable the experience of entering a business, the better. If we can make them so good that the customer has to stop for a quick selﬁe, which they will post to their social media, that’s even better. This means their customer is doing some advertising for our customer in the process.
Many sign shops have the equipment and expertise to do up some very creative ideas to oﬀer their customers. We’ve done a lot of these types of projects through the years.