Start with a survey of the site

By Bob Behounek

Posted on Friday, July 30th, 2021

Print Friendly, PDF & Email

Signs are usually surrounded by visual competition.

Most of those passing by a sign today are so distracted by things both moving and still that it leaves little time for reading. As sign designers, we have to make sure that we present these unique, colorful advertisements in a way that wins their attention and allows for fast, easy reading.

One thing that is sorely needed in today’s sign market is to first take the time to investigate the location and setting of your client’s sign. The placement, sign restrictions, colors and/or designs of neighboring visual competition greatly affect the success of a new sign.

A comprehensive site survey is a matter of taking the time to visit the location of the future sign and take the key factors into consideration. You look at the situation through the eyes of those who will see the sign. You pay attention to how fast the local traffic will pass by the sign. You time how many seconds they will have to read the message and make note of nearby distractions and visual clutter.

Read this article and many more like it with a membership to SignCraft.

Already a Member? Click here to log in.
- or -
Join today for full access to all of our exclusive content!
- or -
New users get 7 days FREE — Register Now!

Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.

Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments
Would love your thoughts, please comment.x