Minimize/Prioritize/Emphasize: The key to successful layouts

I started painting signs in 1974. Through the years the two things that gave me the most joy when I opened the mail were checks—and SignCraft magazine. Seeing the masterful work of the legendary sign designers was like a trip to the candy store.

These designers were blessed with an artistic flair and had attained vast knowledge of sign design and production. But there was, and is, a common theme to their designs. It took years to crack the code, but I feel that I have, and it is necessary for creating effective signage. It’s a simple formula: Minimize, Prioritize and Emphasize.