Put the logo in a letter

That made for a catchy headline, but it really should say “Put the graphic in the letter.” Rather than using a separate image or illustration beside or above the company’s name, you tuck a simple silhouette of an image into one of the letters in the name. It’s a pretty cool, creative effect and one that can create a very unique logo.

Generally, the graphic goes in the largest open area of a letter—it more or less replaces the open space (called the “counter” in typography) that would ordinarily be there in an O, P, A, etc. In other cases, the graphic replaces the letter completely.

Start with an image