An anchor for a storefront

By Ken Spencer

Posted on Sunday, June 5th, 2022

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Sometimes you have an idea before you have a customer for it. That was the case here. Being in a coastal area, there are plenty of businesses with a marine slant. I always thought a giant anchor poking through the building would be an eye-catcher.

I pitched it to a couple of folks who came to me for signs that had the word “anchor” in their names but had no takers. The third customer loved the idea instantly. He has a restaurant called The Anchor at Newport Brewing.

It’s not so much a sign as it is a powerful graphic for their storefront. Social media has made graphics like this even more powerful advertising. People like to get their photo taken with the anchor or the sign, and they usually post those on social media. The photos become ongoing, high value advertising for the business.

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