Bob Behounek breaks down ten truck door layouts

“The first thing I think on any sign layout is ‘What do I need to read first?’” says Bob. “Nothing else matters until I answer that question. It’s especially critical on vehicles.”

For almost 40 years, Bob shared his approach to sign design in SignCraft magazine, along with thousands of photos of his work. In 1998, SignCraft published his book, Trucks! on one of his favorite topics: vehicle lettering.

Thirty or forty years ago, small businesses like those you see below rarely had a “logo” designed. Most had just a few trucks that provided the bulk of their advertising, along with a Yellow Pages ad in the phone directory. Logos and branding were the territory of large corporations.