Misplaced emphasis can wreck a sign’s effectiveness
Posted on Monday, August 22nd, 2022
Our shop is located in Port Dover, Ontario, Canada, which is the North Shore of Lake Erie. It’s on the South Coast of Norfolk County. Consequently we have an abundance—actually an overabundance—of business names that include these geographical indicators.
It’s Dover this and Dover that. North Shore this, North Shore that. Lake Erie this, Lake Erie that. (I even used that one once myself!) South Coast this, South Coast that. Norfolk this, Norfolk that. So often, a local term becomes a popular name for all sorts of businesses.
Coming up with an original and interesting name isn’t always easy. I was in my 50’s when I finally came up with a business name that I loved, so I understand why people use this common approach to naming their businesses.