Tapping the residential sign market
Posted on Monday, December 5th, 2022
Not every sign advertises a business, announces a sale or tells folks where to park. Some are nameplates for a residence, be it a home, cottage or farm, and they’re more popular than ever. They’re usually creative signs meant to capture the appeal of the residence. Some are given as gifts; others are bought by property owners who want to identify a place that is special to them.
David Hassan [Hassan Signs, Cohasset, Massachusetts] has always made plenty of residence signs—from the simple carved, gilded quarterboards that are so popular along the Northeast coast to more complex signs with carved graphics and beautiful mountings.
“Some years I do more than others,” says David, “but I did a ton of them for Christmas gifts last year. A personalized sign makes a great gift for the person who has everything. They’re fun to do because you get to do fancier stuff. If you can design something cool and sell them on it, you get to make it and that’s a kick.”