Four tips for selling your designs

By Tom Briggs

Posted on Monday, December 12th, 2022

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Dan Antonelli is on the mark with his logo design dos and don’ts from the recent post, “Five steps to great logos.” It reminded me of things I learned during over 50 years in the sign business about offering designs to customers.

Dan makes a good point in that too many customers see something “cool” that they like, but that is totally unrelated to their business. I always tried to talk them out of that because what may be a good design for someone else may not be appropriate for your business.

Giving them options worked—usually

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