Four tips for selling your designs

Dan Antonelli is on the mark with his logo design dos and don’ts from the recent post, “Five steps to great logos.” It reminded me of things I learned during over 50 years in the sign business about offering designs to customers.

Dan makes a good point in that too many customers see something “cool” that they like, but that is totally unrelated to their business. I always tried to talk them out of that because what may be a good design for someone else may not be appropriate for your business.

Giving them options worked—usually