A banner still packs a lot of advertising value

By signcraft

Posted on Monday, May 15th, 2023

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Back before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses. “Help Wanted”… “Prices Slashed!”… “Breakfast Special”…you name it, banners got the message across.

Banners, and plenty of them, could be found in almost every town, large and small. There were sign shops that specialized in banners. The pages of SignCraft magazine in the 1980s and ’90s were peppered with ads for banner blanks.

Banners attract a certain amount of attention just by being there, rippling in the breeze, tied to storefront posts or a fence. Coupled with an effective layout, they deliver a message in a hurry. They hype an event, or a sale, or make an announcement like going out of business. Banners are advertisements—not just identification.

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