A basic approach to selling signs

Training new owners, sales staff and employees led me to evaluate the process of selling a sign. To help them know what to expect, I put together a list of common questions and a few answers. Even though I may not have asked every question on every sale, these might prepare the sign maker for the typical sales process.

Keep in mind that our main product line was either flat-painted or dimensional wooden signs. Your questions would be a little different if your primary products were illuminated plastic or neon signs.

The customer arrives