A basic approach to selling signs

By Mike Jackson

Posted on Sunday, July 23rd, 2023

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Training new owners, sales staff and employees led me to evaluate the process of selling a sign. To help them know what to expect, I put together a list of common questions and a few answers. Even though I may not have asked every question on every sale, these might prepare the sign maker for the typical sales process.

Keep in mind that our main product line was either flat-painted or dimensional wooden signs. Your questions would be a little different if your primary products were illuminated plastic or neon signs.

The customer arrives

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Mike and Darla Jackson operate Golden Studios in Loveland, Colorado, and do a variety of sign-related projects. Mike’s website is www.goldenstudios.com. His email address is golden@goldenstudios.com. You can see more of Mike’s photos at www.tetonimages.com and www.goldenstudios.com.