Working with the customer’s layout ideas

Sometimes, no matter how hard you try, you don’t get much say in the layout of a sign. Customers get ideas in their head, or they have strong preferences, or they just don’t care about your thoughts on the job. Often they have seen a design online that they like and want a version of that—even if it may not work well for their sign.

Every sign person deals with this. Lane Walker, Solo Signs Reno, Nevada, encountered it recently when a customer brought photos of some old fire engine lettering that he had seen online.