Six tips for strong logos

By signcraft

Posted on Monday, August 14th, 2023

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For most small businesses, the primary use of their logo is for their signage. And since most signs are viewed by people passing by in moving vehicles—or are on a moving vehicle—a logo must make an immediate and memorable impression. Such logos must get the point across in a hurry.

There are a lot of tools that a designer can use to make this happen, but simplicity is certainly at the top of the list. You see it throughout the logo designs of Travis Toews [RT Signs, Steinbach, Manitoba, Canada]. He described it as central to his approach in “Making simplicity work.”

“When I design a logo,” he says, “I’m not always sure how it will be used on a sign or vehicle, but as a signmaker, it’s always in the back of my mind that it will likely be used for signs. I also consider how it will work when used small in the case of websites or print. Using a lot of detail often doesn’t pay off because it won’t hold together at small sizes.

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