What sign people can learn from an old farmer

I worked for 35 years without making any money. Then this old farmer came along and helped me see the light.

He told me that he made more money from working on his books than he did out in the fields. The books showed him where there was waste, what was profitable and what wasn’t, where he was efficient and where he lost money. It’s really just common sense.

Ever since that conversation, I keep track of the time and materials on each project to see if I made any money. Through that, I have learned what works and what doesn’t. Even if you have money in the bank but still don’t do this, you’re in the dark about the most important part of your business.