Seven tips that will boost your vehicle graphics sales

Few businesspeople wake up some morning thinking it’s a good day to spend $1000 getting some great lettering on the company truck. Rather, most customers have only a hazy notion of why their vehicle needs powerful effective graphics.

Usually, behind that notion is their overriding concern: How cheaply can I get this done? Since their understanding of the value of good vehicle graphics is lacking, the price question is often the only thing that IS clear to them.

At this point, the sign maker has two options. They can sell the job as quickly as possible as a basic lettering project that simply identifies the company owning the vehicle, then move on to the next sign project. Or they can shift the emphasis to the tremendous advertising potential of vehicle lettering and try to sell a better-looking, more effective, and more profitable job.