Colors that get the point across

“Lately, I’ve been using a lot of white lettering on dark backgrounds,” says David Showalter [David Design, Bryan, Ohio]. “The dark-colored backgrounds help provide the punctuation and emphasis. White on black or another dark color has a lot of impact.”

David has always liked dark backgrounds, but during COVID and shortly after, supply chain issues made it hard to get high performance vinyl film in many colors. He ended up buying a few long rolls of black and white and started using the background to deliver the color on the sign.

“Since then you’ll see a lot of white lettering on dark colors in my work,” he says. “White lettering on a dark panel always looks better to me. It’s more dramatic than color combinations that have less contrast.