Turn the building into a sign: Shaker Painting

If you saw our recent post, “Turn the building into a sign,” you may be looking for opportunities to let the entire building or storefront become the signage. This Denver, Colorado, storefront is another great example of how effective that approach can be.

The building is painted a warm dark gray. The front, though, is painted white with a very dark gray panel below, which wraps around the building. That same dark gray was also used for the trim.

The result is that the clean, simple graphics, with plenty of negative space around them, have loads of impact. The entire storefront becomes the background of the sign, making the graphics all the more powerful, thanks to the paint scheme.