Get the most out of your digital printer’s color capability

Customers often bring a Pantone color chip or some other color swatch and want that color used on their sign. This can be a challenge because the process of digital printing on vinyl is different than offset printing on paper, and it especially affects the more vibrant colors.

“Some colors,” says Braun Bleamer, Jet Signs, Palmerton, Pennsylvania, “like the blue on the Whitaker van and the Frantz mini sprint car, come off the printer really strong. I also like the PR43K red and some of the bright greens.

“When you get into the oranges and bright teals they just aren’t as vibrant as you’d like. Oranges usually seem a little rusty, and bright teal is just a little flat. But that bright cyan really pops on both white or black.”