10 easy ways to boost your bottom line

By signcraft

Posted on Monday, December 18th, 2023

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It’s a simple fact of business that is easier to increase the value of a sale to an existing customer than it is to find a new one. It’s also easier to sell the customer who is standing in your office a $500 upgrade than it is to find a new customer and start from scratch to sell them a $500 sign.

The point is to look for ways to help existing customers get even better value from the sign they need, or to buy other high-value signs and printed items along with it. You may be able to see opportunities that your customer has to boost their sales even better than they can. Here are a few tips:

Three-tier pricing:

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