Reflective film can double the value of a sign

By signcraft

Posted on Saturday, December 9th, 2023

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Highway signs take great advantage of the power of reflective film for lettering and graphics, but ironically relatively few commercial signs do. As daylight turns to darkness, the visibility of most non-illuminated signs disappears as well.

Some sign companies, though, take advantage of reflective film to make signs as visible at night as they are during the day. At RT Signs, Steinbach, Manitoba, Canada, they often upsell clients to reflective film to help them get additional nighttime exposure.

“We’re pushing this lately because it adds a lot of value to a sign,” says Travis Toews of RT Signs. “It’s almost like having an illuminated sign because the lettering lights right up in the headlights. Why shouldn’t the sign be as visible at night as it is during the day?”


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