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Design with visual competition in mind
June 23rd, 2023 by Bob BehounekThe miles on my trusty old pickup truck have piled up over the years, faster than foreclosures in today’s economy. My daily travels… Read More
Design & Price: 4-by-12 printed banner
June 17th, 2023 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Design & Price: Sailboat transom
June 9th, 2023 by signcraftFor every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
What’s it cost to produce the graphics for this ambulance?
June 3rd, 2023 by John ShoffnerA local air-and-ground ambulance service recently asked me for a bid on the graphics on all of their new ground ambulances. Currently all… Read More
A picture is worth 1000 words: That’s 995 too many for a vehicle
May 26th, 2023 by Dan AntonelliI distinctly remember reading about some of the great sign painters who graced the pages of SignCraft back in the late 80’s. They… Read More
Better sign design: Prioritize, emphasize and tweak
May 5th, 2023 by Randy HoweWhen it comes to the lettering on a sign, it’s not a matter of typing it in and there you go. There’s more… Read More
Signs of Maine
May 5th, 2023 by signcraftWhat does a sign maker do on vacation? At least one we know picks an area he would like to visit, then tours… Read More
Design & Price: Partial van wrap
April 28th, 2023 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
What’s it cost to produce this building directory?
April 28th, 2023 by Duncan WilkieThe Dominion Hotel Building’s owner came to us by referral and inquired if we could build a directory. The building is circa 1930… Read More
Is the customer always right?
April 21st, 2023 by Dan AntonelliThe old saying goes “The customer is always right.” And I suppose, generally, in certain businesses, that might be good advice—to a degree…. Read More
Using negative space and panels
April 14th, 2023 by Randy HoweIt’s a little hard, and not quite fair, to define the process of creating an effective sign design as if it were a… Read More
It all started with a pencil sketch
April 7th, 2023 by Bob BehounekI think it started back during my junior high school days—you know, those times when we have time to doodle and dream. It… Read More
