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The restaurant signs of Koh Tao
June 14th, 2024 by signcraftWe’re sure the restaurants on the popular tourist destination island of Koh Tao, Thailand, are terrific, but we think the signs are even… Read More
Design & Price: 3-by-12-ft. banner
June 7th, 2024 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Winning tactics for closing the sale
May 31st, 2024 by Dan AntonelliHaving worked with over 500 small business owners in the last 15 years, I’ve learned a lot about how most owners think when… Read More
Retro panel shapes help organize a layout
May 24th, 2024 by Bob BehounekWhenever I’m on the subject of bold, clean, readable sign design, it’s a great opportunity to dig into the design tools from the… Read More
Five ways to boost profits without raising your prices
May 17th, 2024 by signcraftThe fastest, easiest way to increase your sign business’s profits, of course, is to simply raise your prices. But it isn’t always quite… Read More
What’s it cost to produce this basic cut-and-roll 4×8 sign?
May 10th, 2024 by David ShowalterHere’s a fairly simple, straightforward sign, but it does the job. I think there’s more to it than what first meets the eye,… Read More
A ribbon may be just what that layout needs
May 3rd, 2024 by Dan MikaA ribbon or banner is one way to add the illusion of depth to an otherwise flat composition. It’s been a favorite tool… Read More
Retro vehicle graphics sell
April 27th, 2024 by signcraftWe’ve been fortunate to have established a nice niche with the retro branding work we do for clients all over the country (and… Read More
What’s it cost to produce this vehicle lettering?
April 19th, 2024 by Mark FairNot long ago, one of my regular real estate customers called up and told me she wanted to replace and update the graphics… Read More
A-frames make a great add-on sale
April 12th, 2024 by signcraftSigns are the best advertising value going, and smart sign shops look for every chance to help their client get the advertising they… Read More
Layout principles set your signs apart
April 5th, 2024 by Bob BehounekWay too many signs produced today fall into a category best described as monotonous. If we look up the word in the dictionary,… Read More
Design & Price: Van lettering
March 29th, 2024 by signcraftFor every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
