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Profile: Donna Larocque

August 31st, 2018 by

Shop name: Donna Larocque’s Sign Shoppe Shop size: 560 sq. ft. Staff: Donna plus part-time help as needed Graphics equipment: Graphtec CE5000-60 cutter… Read More

What’s it cost to produce this truck lettering?

August 28th, 2018 by

Materials: 24 sq. ft. black Oracal 751 film: $24 16 sq. ft. white Oracal 751 film: $16 6 sq. ft. gray Oracal 751… Read More

Design & Price: Tow truck lettering

August 31st, 2018 by

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Shop Trucks

August 31st, 2018 by

Send us a photo of your shop truck today at or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More


August 31st, 2018 by

Who needs dimensions? Dear SignCraft, Thought you might like this photo I got from a customer when I asked them to send measurements… Read More

Tips & Tricks

August 31st, 2018 by

Using Evernote for job tracking and history I use the Evernote app to keep track of all customer communications, which is something I… Read More

David DeMeo

July 2nd, 2018 by

Shop name: Sign Effects Shop size: 5000 sq. ft. Staff: 3 full-time and 2 part-time Age: 47 Graphics equipment: Roland 545 printer/cutter Roland… Read More

Abracadabra: Find the magic in Photoshop’s Content-Aware tools

July 2nd, 2018 by

Adobe added Content-Aware into Photoshop in CS5 in 2010. Wow! It was and is a game changer. Over the years since its initial… Read More

Wasting time, wasting materials, wasting money?

July 2nd, 2018 by

For years I tried to “save money” by keeping scraps of every type of material we use. I looked at it like it… Read More

Why a laser fits so well in a sign shop

July 2nd, 2018 by

Source list: Laser engraving/cutting Acsys Laser AP Lazer Boss Laser Epilog Laser Gravograph Trotec Laser Universal Laser… Read More