Author Archives: Bob Sauls

At the core of my zeal for traditional sign making methods is drawing. In today’s landscape of sign sameness the hand-drawn and hand-lettered… Read More

Quick on-site sketches can establish rapport with our prospect by gaining their confidence in our skills and by proving our interest in the… Read More

Certain aspects of our craft are so basic that we can easily take them for granted. They become so familiar to us that… Read More