Author Archives: Dan Antonelli

Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit On Instagram: @danantonelli_kickcharge.

5 rules for effective vehicle wraps

Bob Behounek did an excellent article on building more effective layouts for signs, “Clutter kills: 6 points for cleaner sign design.” He had… Read More

Winning tactics for closing the sale

Having worked with over 500 small business owners in the last 15 years, I’ve learned a lot about how most owners think when… Read More

Proper shading brings lettering to the forefront

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More

Design logos for both horizontal and vertical use

We’ve all seen examples of great logos that work well on a business card but fail miserably in the outdoor realm because of… Read More

Make a vehicle look like it’s part of a fleet

We’ve all seen the trucks on the road whose design makes us believe—if we know nothing else about the company—that it was part… Read More

An effective logo is easy to grasp

As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed… Read More

Building an identity one step at a time

I’m often asked about the process of building some of the logos that we create. Do I have an image in mind before… Read More

Marketing your business: Perception is everything

How the customer perceives you and your business is a critical part of what you will be able to sell to them. If… Read More

A picture is worth 1000 words: That’s 995 too many for a vehicle

I distinctly remember reading about some of the great sign painters who graced the pages of SignCraft back in the late 80’s. They… Read More

Is the customer always right?

The old saying goes “The customer is always right.” And I suppose, generally, in certain businesses, that might be good advice—to a degree…. Read More

Custom type can set a logo apart

With the thousands of fonts available for designers, you would think you’d always be able to find the exact typeface needed for your… Read More

Simple wraps deliver a more powerful message

Vehicle wraps—whether on vans, cars or box trucks—present a unique opportunity to get your client’s message out in a visually powerful medium. The… Read More

Creating logos with a retro look

My favorite genre of logo design is retro logo design. They just seem to be so much more fun than corporate logo design—and… Read More

How logo design can help redefine your business

The need to diversify your product offerings has never been more important. The more things you can offer your current clients, the better…. Read More

Rethinking fleet graphics: Variety helps reinforce the message

The “rules” of fleet lettering are pretty consistent for most business: You have a fleet of vehicles; they should all look identical. Generally,… Read More

Back to basics: Keep your logos clean and simple

With so many easy-to-use filters and special effects now available, it’s easy to get carried away with adding all sorts of bells and… Read More

5 steps to great logo designs

At my agency, we’re fortunate to get a very wide range of logo design work—from the landscape company to the computer consulting firm…. Read More

Seven sign industry challenges—and how to capitalize on them

Why sell design? Helps distinguish your shop among competitors Puts focus on the importance of design rather than the physical aspect of signage…. Read More

Mockups sell designs

More tips to help you get the logo approved Communication: Have conversations up front about who their new logo should be targeting. Find out… Read More

20 years, 20 tips

In the summer of 1995, I officially registered my business, opened a business checking account, bought some paint and a plotter, and started… Read More