Author Archives: Dan Antonelli

Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.

Creative briefs speed the design process

| February 26, 2018

As designers, we’re often tasked with trying to create an image and brand for businesses. It’s a balance of trying to figure out… Read More

Finding work beyond your neighborhood

| December 31, 2017

The biggest challenge most sign companies have today is trying to be competitive in a tough competitive landscape, which is enabling more and… Read More

A sign maker’s dream

| December 31, 2017

Imagine a project where the first thing on the agenda are the signs. This is before the business is named, before the buildings… Read More

Rebranding my own small business

| October 26, 2017

In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood… Read More

7 steps to using mascots to build brands successfully

| August 26, 2017

As designers, we’re tasked with creating images that become “sticky” in people’s minds. We’re building images that we hope will not only be… Read More

Color splits make your vehicle wraps more disruptive

| June 19, 2017

When designing for truck wraps, we’re always looking for ways for our designs to be more disruptive in the landscape they live in…. Read More

Case studies and testimonials speed the sales process

| August 30, 2016

I learned very early on that marketing my agency was more about telling the story of what I could do for a client,… Read More

Simple wraps succeed, clutter fails

| June 22, 2016

I remember studying articles from the early editions of SignCraft that showcased amazing design work from some great lettering artists. The work was… Read More

How to capitalize on bad wraps

| January 4, 2016

I continually hear sign people lamenting about how bad the wrap market is in terms of the work being put out on the… Read More

What’s old is new again

| October 19, 2015

Building brands is always a fun, but very challenging exercise. We are blessed with clients who often give us a lot of creative… Read More

20 years, 20 tips

| July 8, 2015

Twenty years ago I officially registered my business, opened a business checking account, bought some paint and a plotter, and started my company…. Read More