The responsibility of designers
I was speaking to clients—a husband and wife team—the other day about a new brand and truck wrap we were designing for them…. Read More
Author Archives: Dan Antonelli
Trademark basics: What you need to know
As designers, we share a responsibility in making sure we have a basic understanding of the laws surrounding the creation of artwork and… Read More
Creative briefs speed the design process
As designers, we’re often tasked with trying to create an image and brand for businesses. It’s a balance of trying to figure out… Read More
Finding work beyond your neighborhood
The biggest challenge most sign companies have today is trying to be competitive in a tough competitive landscape, which is enabling more and… Read More
A sign maker’s dream
Imagine a project where the first thing on the agenda are the signs. This is before the business is named, before the buildings… Read More
Rebranding my own small business
In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood… Read More
7 steps to using mascots to build brands successfully
As designers, we’re tasked with creating images that become “sticky” in people’s minds. We’re building images that we hope will not only be… Read More
Color splits make your vehicle wraps more disruptive
When designing for truck wraps, we’re always looking for ways for our designs to be more disruptive in the landscape they live in…. Read More
Case studies and testimonials speed the sales process
I learned very early on that marketing my agency was more about telling the story of what I could do for a client,… Read More
Simple wraps succeed, clutter fails
I remember studying articles from the early editions of SignCraft that showcased amazing design work from some great lettering artists. The work was… Read More
Mockups sell designs
More tips to help you get the logo approved Communication: Have conversations up front about who their new logo should be targeting. Find… Read More
How to capitalize on bad wraps
I continually hear sign people lamenting about how bad the wrap market is in terms of the work being put out on the… Read More
What’s old is new again
Building brands is always a fun, but very challenging exercise. We are blessed with clients who often give us a lot of creative… Read More
20 years, 20 tips
Twenty years ago I officially registered my business, opened a business checking account, bought some paint and a plotter, and started my company…. Read More
