Sell the subtle aspects of branding
One of many lessons I’ve learned from visiting Disney theme parks is the importance of branding, which is the way a business creates… Read More
Author Archives: Dan Sawatzky
Help your clients get free social media marketing
One of the most fun aspects of our business is that we never know what the next project may be. The only certain… Read More
A sign for the chicken house
I often get asked if we ever make signs for “the real world.” The answer is yes, though the bulk of our creative… Read More
Design a winning trade show booth
I’ve heard it said many times that creating a sign or display is much more difficult when we do it for ourselves. I’m… Read More
A very special sign
We put our hearts into every sign we tackle in our shop, but every once in a while a project comes along that… Read More
New ride signage creates a park’s new theme
Even though our client has a fully built-out amusement park, which was founded in 1910, our recent project for them was very much… Read More
The details make a difference
The 2017 Sign Invitational is now history. The event was a little smaller this year with a flurry of last minute cancellations. I… Read More
Themed projects are easier to build in-house
For many years we built the bulk of our projects on site. Most theme park projects are large, and being built primarily of… Read More
A steam train sample project
The Sign Invitational Challenge is happening again at the International Sign Association Show [April 19 to 22]. Competition will undoubtedly be friendly but… Read More
Glazes work magic on 3D graphics
Last issue we showed several name plaques we have created for the participants of our workshops through the years. While they were a… Read More
What’s in a name?
Each participant in the workshops we host receives a custom-made dimensional name plaque. A large display of them greets our guests as they… Read More
Another Sign Challenge project
More than two decades ago I was fortunate enough to be at a gathering of passionate sign makers from around the world. The… Read More
Diesel-powered mechanical sign painting marvel
When the idea of the Sign Challenge was first discussed, Peter and I were eager to enter. Samples are such a critical part… Read More
The attraction signs of Scallywag Bay
The signs for Scallywag Bay are some the most creative and fun of all the signs we’ve ever done. Each sign for the… Read More
Building the mighty Kraken
The legend of the much-feared Kraken is indeed true—at least at Scallywag Bay Adventure Park in Trinidad. But it isn’t quite like everyone… Read More
Phase one of a mini golf attraction
Almost five years ago a fellow from Trinidad disembarked from a cruise ship in Vancouver, British Columbia, flagged a taxi, jumped in and… Read More
Get your client noticed at a trade show
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