Author Archives: Ken Millar

Use the first five minutes to make the client feel important

The first five minutes of talking to a new client in your office is the most important time you will ever spend with… Read More

Designing signs for legibility: Viewing time

Outdoor advertising companies usually have a salesperson to sell potential clients on using billboards at existing locations for an advertising contract. Often the… Read More

Designing signs for legibility: Letter size

To sell signs effectively, we must know what it takes to create a sign that works—a sign that is both attractive and readable… Read More