Author Archives: Randy Howe

Randy Howe’s shop, Getzum Exposure, is in Port Dover, Ontario, Canada.

6 type tricks that make sign layouts more effective

There’s more to creating an interesting, effective sign layout than grabbing a cool typeface and typing the text into the layout. The spacing,… Read More

Better sign design: Prioritize, emphasize and tweak

When it comes to the lettering on a sign, it’s not a matter of typing it in and there you go. There’s more… Read More

Using negative space and panels

It’s a little hard, and not quite fair, to define the process of creating an effective sign design as if it were a… Read More

Better sign design: Simple, cohesive, effective

If you’re going to really design a sign—to create an appealing way to effectively deliver the message the client wants to convey to… Read More

Keep outlines and shadows under control

Graphics software makes it easy to add an outline or shadow to your lettering. While some say these effects always make the lettering… Read More

Modifying a customer’s logo for their signage

When a graphic designer produces a logo, there is often little thought given to how it will work on sign formats. But that… Read More

Simple signs that look sensational

When you work in a small town, you don’t get many opportunities to make those signs that we all consider “masterpieces.” Port Dover,… Read More

10 tips on using color successfully

When it comes to color I’m more of a minimalist. Again, it’s about simplicity. I tend to use just enough color to get… Read More