Author Archives: Raymond Chapman

10 ways to improve your layouts

Here are some brief design principles that you can use to double-check your layouts. This list is not intended to be all-inclusive but… Read More

Design is the difference

It’s not really that difficult to get into the sign business today. Anyone with a credit card can get a computer, software and… Read More

It’s design that sets your shop apart

All sign craftspeople have access to the same basic equipment and materials. With a signature we can suddenly have our own business, complete… Read More

Quality design is no secret

Mark Yearwood, Yearwood Signs & Graphics, Weatherford, Oklahoma We all know someone who seems to have been born with a “silver spoon in… Read More

Before and After

One of the most popular sections of the very early issues of SignCraft was the “Before and After” articles of George Seelander. It… Read More