Why should I buy from you?
This is a question some sign salespeople and shop owners have difficulty in providing a plausible answer to. After many years of working… Read More
Author Archives: Richard McKinley
Speak up! Speaking opportunities are great marketing tools
What should you talk about? There are many potential topics for presentations on signs that would be helpful to businesspeople in your community…. Read More
Try a solution-based approach to sales
Say you get sick and go to the doctor. Which one would you choose to heal your health problem: The one who tells… Read More
What happened? We were doing so well last month.
As a business owner one of your primary goals is for your business to grow and be profitable. When businesses suffer a temporary… Read More
I don’t have time right now…
Professional salespeople are given one task in life: Sell their company’s products or services. They apply all their skills, education, experience and research… Read More
Nobody buys signs— they buy solutions
A buyer’s concept is the belief of what your service or products will be able to do for them—not what it will do… Read More
Deliver on your promises
During every prospect or client sales opportunity, we make promises. It may be about a call back, future appointment, product delivery quality or… Read More
Those who listen close the sale
Good listening pays off Really listening can: • Persuade, motivate, guide • Control a prospect’s purchasing efforts • Inflate the prospect’s pride •… Read More
You lost me at “Hello”
Know what you’re going to say The first moments of a conversation with a prospective customer are your best opportunity to establish what… Read More
Engage the client as a person, not a prospect
You just got off the phone with a friend, who told you that they happened to see a competitor’s crew, installing a large… Read More
Closing the sale
No matter what you sell, be it cigars, signs, water hoses or whatever, successful salespeople ask for the order. Sign makers are no… Read More
7 steps to a successful sign sales presentation
Read this article and many more like it with a membership to SignCraft.Already a SignCraft.com Member? Click here to log in.- or -Join… Read More
