Author Archives: Rob Cooper

Signs that sell food

Food signs are fun! For me, the point of food signs is to make someone want to eat—or drink. There’s nothing like using… Read More

Small signs, big messages

I do a lot of small signs, either secondary informational signs or just those that are limited by the space or the use…. Read More

Putting wood to work

In today’s high-tech, synthetic world, it’s easy for signs to start looking all the same. It doesn’t matter where in the world you… Read More

Rules rule!

One of the graphic tools I use often in my sign layouts is the simple horizontal rule. It’s amazing how many times a… Read More