Author Archives: Shane Durnford

Intuitive design connects with the viewer

“Design is intuitive, but intuition follows natural laws. To design intuitively is not to lose control but to guide unconsciously.” Jonathan Hale, The… Read More

Mastering the fundamentals of design

Effective sign design is about communication. It isn’t about elaborate carving, wild colors or gold leaf—in fact, those things have nothing to do… Read More