Fancy isn’t always better
Neuropsychology has recently “discovered” something that top sign designers have known for a long time: Clean, simple letter styles are read much faster… Read More
Author Archives: SignCraft Magazine
Design & Price: 4-by-10-ft. storefront sign
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Designing successful racecar graphics
At 15, Braun Bleamer was in the graphics program at his local vo-tech school, but not sure what he wanted to do. He… Read More
Dave Sautter
Shop name: Dave Couch Signs Shop size: 2000 sq. ft. total Staff: Five plus Dave Age: 53 Graphics equipment: Roland 54-in. printer/cutter Graphtec… Read More
David Adrian Smith
Shop name: David Adrian Smith, Traditional Ornamental Glass Artist Studio size: 1200 sq. ft. Age: 51 Graphics equipment: Summa 610 cutter Gerber Omega… Read More
Noëlla Cotnam
Noëlla Cotnam has a reputation for making beautiful signs, being a part of Letterhead and Walldog events and a willingness to share her… Read More
Monte Rogers 1953–2019
I can’t remember how I first came across Monte Rogers and his great-looking sign work. I have a hunch that I heard about… Read More
Letters
Wanted: Chester Cunningham’s Sign Design Notebook Dear SignCraft, I’ve been really hot on the work of the late Chester Cunningham, but it is… Read More
Tips & Tricks
Direct printing on aluminum composite material We do a lot of direct printing of graphics on aluminum composite material before cutting out the… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Build one of these handy racks to store sheet goods
Handling and storing sheet goods is a fact of life in the sign business. Doing it efficiently takes the hassle away, speeds production… Read More
Add power to your sign designs
Would you like your layouts to look like this: Instead of this: The bottom version certainly gets the job done, but the top… Read More
Use Instagram to market your sign work
Ever since we started sharing photos of great-looking signs every day on Instagram (you’ll find us at @signcraftmagazine), we’ve heard from sign people… Read More
Michael Keene
In 1975, at 20 years old, Mike Keene got engaged, married his wife and moved to Colorado—all in the space of five days…. Read More
Will McLear
Shop name: Ocean Graphics Shop size: 2700 sq. ft. Staff: Five Age: 35 Graphics equipment: Roland printer/cutter Royal Sovereign laminator Graphtec plotter Inventables… Read More
Tony Sullivan
Shop name: Graphix Signs & Design Shop size: 1000 sq. ft. shop space plus 675 sq. ft. office Staff: Two plus Tony Age:… Read More
Design & Price: Van lettering
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Letters
Help push Bob Behounek and the Chicago Brushmasters support of Ronald McDonald House over one million dollars. Vote today! Bob Behounek, Chicago-area sign… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Signs We’ve Seen
We’d like to see your work! …or photos of signs you’ve seen. Email them today to signcraft@signcraft.com or mail to SignCraft, PO Box… Read More
