Author Archives: SignCraft Magazine

Before-and-after examples mean faster, easier sales

Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More

Effective wrap design gets more important every day

In the early days of wraps, almost every wrap turned heads, simply because they looked radically different than conventional truck lettering. But over… Read More

Designer at work: David Hassan

With roots in Colonial times and classic maritime signs and graphics, Cohasset, Massachusetts, has a rich history of carved graphics. Decades ago, it… Read More

Profile: Peter Blackman

Shop name: Blackman Designs Shop size: 900 sq. ft. Staff: 2 Age: 66 Graphics equipment: Roland VS-540 printer/cutter Royal Sovereign laminator Online: www.blackmandesigns.com… Read More

Profile: Judy Grossman

Shop name: JG Designs Shop size: 1500 sq. ft. Age: 68 Read this article and many more like it with a subscription to… Read More

Profile: Dennis Stanworth

Shop name: Stanworth Signs Shop size: 600 sq. ft. Age: 53 Graphics equipment: Roland GR540 plotter Online: www.stanworthsign.com While many sign business owners… Read More

Design & Price: 3D sign for a law office

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Letters

Mike Fast, 1940–2018 Mike Fast of Andrew Mack & Son Brush Co. died September 29, 2018. Those who bought brushes from Mike or… Read More

Shop Trucks

Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Tips & Tricks

Less is more: Use before-and-afters to sell signs Although retired from Corporate Image of Illinois, the architectural design and consultation firm I established… Read More

Two monitors are better than one

Small changes sometimes deliver big savings in efficiency. One example of that is using dual monitors on your computer. It may seem like… Read More

Tighten up the spacing

Let’s face it. Many signs just aren’t as easy to read as they could be. They aren’t as legible or visually strong as… Read More

Substrate roundup: Balancing cost and performance

Sourcelist: substrates Aluminum composite material/ACM 3A Composites USA Grimco Laminators Inc. Mitsubishi Plastic Composites Nudo Products Inc. United Industries Engraving materials Duets by… Read More

Designer at work: Randy Howe

Randy Howe’s shop, Getzum Exposure, is in the small town of Port Dover on the shores of Lake Erie. It’s a small town… Read More

Stripes & Graphics: Ken Klim

Along with the 4-by-8s, storefront signs and truck lettering jobs at his sign shop, Ken Klim has always done plenty of pinstriping—and automotive… Read More

Profile: Danny Dean

Shop name: Dynamic Signs Design Shop size: 1200 sq. ft. Staff: Danny and Sherry Dean Age: 60 Graphics equipment: Graphtec FC-5100 cutter ULTRA-Flex… Read More

Profile: Donna Larocque

Shop name: Donna Larocque’s Sign Shoppe Shop size: 560 sq. ft. Staff: Donna plus part-time help as needed Graphics equipment: Graphtec CE5000-60 cutter… Read More

Design & Price: Tow truck lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Shop Trucks

Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Letters

Who needs dimensions? Dear SignCraft, Thought you might like this photo I got from a customer when I asked them to send measurements… Read More