Author Archives: SignCraft Magazine

Six reasons to trust your sign designer

This space usually features ideas for creative sign makers, but this time it’s about how to cash in on the great value that… Read More

CNC routing lets you sell the value that 3D adds

Sourcelist These companies offer products for CNC sign production and reach sign pros through SignCraft: CNC equipment AXYZ CAMaster Industries Gerber Scientific Products… Read More

Design & Price: Window lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Cracking the laser marking and ID market

Although it’s amazing to see incredible detailed graphics, illustrations or even portraits rendered by laser, a far more common use is laser marking—identifying… Read More

Designer at work: Dave Correll

Dave Correll’s 35-year career in the sign business has taken him in a lot of directions, from sign painting to 3D sign making… Read More

Darren Wenzel

Shop name: Gasoline Art Shop size: 1440 sq. ft. Age: 47 Graphics equipment: Plenty of brushes and airbrushes plus a Roland VG-540 printer/cutter… Read More

John Teeto

Shop name: Teeto Signs Shop size: 1800 sq. ft. Staff: 3 Age: 60 Graphics equipment: Gerber Omega software Gerber cutter Online: The… Read More

Rob Estes

Shop name: Brushstroke Signs Shop size: 2400 sq. ft. Age: 49 Graphics equipment: MacBook Pro Graphtec plotter ShopBot 4×8 router Online: On… Read More

Steve Davidson

Back in the mid-eighties, Steve Davidson, now 56, started taking night classes in the sign program at Los Angeles Trade Tech, where his… Read More


Andy Cochran: 1964–2018 Dear SignCraft, Andy Cochran, 54, of Woodcraft Sign Shoppe, Kewaskum, Wisconsin, died of ALS on October 16, 2018. He was… Read More

Shop Trucks

Send us a photo of your shop truck today at or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Tips & Tricks

Have a tip to share? Be a part of SignCraft! Share your favorite shortcuts, gadgets used in your shop and other time-savers. Email… Read More

A proven way to boost your profits

Thirty years ago, Mike Jackson wrote an article called Price your work on three levels for easier sales for SignCraft. Those two pages… Read More

Make the logo into an emblem

There’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and… Read More

Before-and-after examples mean faster, easier sales

Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More

Effective wrap design gets more important every day

In the early days of wraps, almost every wrap turned heads, simply because they looked radically different than conventional truck lettering. But over… Read More

Designer at work: David Hassan

With roots in Colonial times and classic maritime signs and graphics, Cohasset, Massachusetts, has a rich history of carved graphics. Decades ago, it… Read More

Profile: Peter Blackman

Shop name: Blackman Designs Shop size: 900 sq. ft. Staff: 2 Age: 66 Graphics equipment: Roland VS-540 printer/cutter Royal Sovereign laminator Online:… Read More

Profile: Judy Grossman

Shop name: JG Designs Shop size: 1500 sq. ft. Age: 68 Read this article and many more like it with a subscription to… Read More

Profile: Dennis Stanworth

Shop name: Stanworth Signs Shop size: 600 sq. ft. Age: 53 Graphics equipment: Roland GR540 plotter Online: While many sign business owners… Read More