Author Archives: SignCraft Magazine

A big project done on “island time”

Many projects can seem to take a long time in our shop, but a recently completed job holds the all-time record! They say… Read More

Joel Lunsford

Shop name: Lunsford Sign Works Shop size: 5000 sq. ft. Staff: Joel and Janette Lunsford Age: 46 Graphics equipment: Multicam 5 x 10… Read More

Designer at work: Karen Souza

Over 40 years ago, Karen Souza started creating a market for her brand of vehicle lettering in and around the small town of… Read More

Shane Kenny

Shop name: Suncity Signs & Graphics Shop size: 2100 sq. ft. Staff: 3 full-time, 2 part-time Age: 34 Graphics equipment: Roland VS 640i,… Read More

Design & Price: 4×8 real estate sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More


Bill Riedel 1928–2018 Bill Riedel, the “de facto grandfather” of the Walldogs, and the owner of Riedel Sign Co. (Little Ferry, New Jersey)… Read More

Shop Trucks

Send us a photo of your shop truck today at or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Signs We’ve Seen

We’d like to see your work! …or photos of signs you’ve seen. Email them today to or mail to SignCraft, PO Box… Read More

Tips & Tricks

Get a good deal on a Wacom tablet One of the handiest tools for a sign designer is a Wacom digitizing tablet. If… Read More

Here’s what others charge to install a 4×8 real estate sign

Sometimes it can take more time to install a sign than it does to make it. Our previous article, Here’s what others get… Read More

Here’s what others charge for a 4×8 real estate sign

Not long ago, we asked Trade Secrets readers to tell us what they would charge to do a 4×8 real estate sign on… Read More

Want to boost sales? Give a sign away.

When Chuck Peterson returned to the San Diego area after living in Arizona for several years, he knew he would be starting his… Read More

Quality signs call for dependable finishes

1Shot Paints Lettering and bulletin enamels, background finishes, specialty finishes Akzo Nobel Base coat/clear coat paint system and single-stage finishes Alsa… Read More

Product mockups are a powerful sales tool

Imagine being able to show a client a variety of end products using their logo without having to actually print, cut or manufacture… Read More

Layout skills set your work apart

Technology has made the process of making signs easier than it was back when you had to spend years as an apprentice learning… Read More

Chuck Peterson

Shop name: Chuck Peterson Designs Shop size: 600 sq. ft. Age: 64 Graphics equipment: Gerber Signmaker IVB Gerber Edge printer Gerber Omega software… Read More

Don Edwards

Shop name: Knightworks Design Shop size: 2900 sq. ft. Staff: 3 Age: 60 Graphics equipment: Roland True-Vis printer/cutter Online: Don and his… Read More

Russ Mills

Shop name: Russ Mills Signs Shop size: 1300 sq. ft. Age: 53 Graphics equipment: 30-in. Summa plotter SignLab software Adobe Illustrator Adobe Photoshop… Read More

Shane Durnford

Read this article and many more like it with a subscription to SignCraft.Subscribe today for full access to all of our exclusive content!-… Read More

Design & Price: Sailboat transom

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More