Author Archives: SignCraft Magazine

Profile: Judy Grossman

Shop name: JG Designs Shop size: 1500 sq. ft. Age: 68 Read this article and many more like it with a subscription to… Read More

Profile: Dennis Stanworth

Shop name: Stanworth Signs Shop size: 600 sq. ft. Age: 53 Graphics equipment: Roland GR540 plotter Online: www.stanworthsign.com While many sign business owners… Read More

Design & Price: 3D sign for a law office

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Letters

Mike Fast, 1940–2018 Mike Fast of Andrew Mack & Son Brush Co. died September 29, 2018. Those who bought brushes from Mike or… Read More

Shop Trucks

Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Tips & Tricks

Less is more: Use before-and-afters to sell signs Although retired from Corporate Image of Illinois, the architectural design and consultation firm I established… Read More

Two monitors are better than one

Small changes sometimes deliver big savings in efficiency. One example of that is using dual monitors on your computer. It may seem like… Read More

Tighten up the spacing

Let’s face it. Many signs just aren’t as easy to read as they could be. They aren’t as legible or visually strong as… Read More

Substrate roundup: Balancing cost and performance

Sourcelist: substrates Aluminum composite material/ACM 3A Composites USA Grimco Laminators Inc. Mitsubishi Plastic Composites Nudo Products Inc. United Industries Engraving materials Duets by… Read More

Designer at work: Randy Howe

Randy Howe’s shop, Getzum Exposure, is in the small town of Port Dover on the shores of Lake Erie. It’s a small town… Read More

Stripes & Graphics: Ken Klim

Along with the 4-by-8s, storefront signs and truck lettering jobs at his sign shop, Ken Klim has always done plenty of pinstriping—and automotive… Read More

Profile: Danny Dean

Shop name: Dynamic Signs Design Shop size: 1200 sq. ft. Staff: Danny and Sherry Dean Age: 60 Graphics equipment: Graphtec FC-5100 cutter ULTRA-Flex… Read More

Profile: Donna Larocque

Shop name: Donna Larocque’s Sign Shoppe Shop size: 560 sq. ft. Staff: Donna plus part-time help as needed Graphics equipment: Graphtec CE5000-60 cutter… Read More

Design & Price: Tow truck lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Shop Trucks

Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Letters

Who needs dimensions? Dear SignCraft, Thought you might like this photo I got from a customer when I asked them to send measurements… Read More

Tips & Tricks

Using Evernote for job tracking and history I use the Evernote app to keep track of all customer communications, which is something I… Read More

How others get paid for sign design

We recently asked readers of our Trade Secrets e-letter if and how they charged for sign design. The survey was sparked by a… Read More

Do others charge for sign design?

The other day, we got an interesting email from a reader about a topic we’ve heard about many times before: Why do many… Read More

David DeMeo

Shop name: Sign Effects Shop size: 5000 sq. ft. Staff: 3 full-time and 2 part-time Age: 47 Graphics equipment: Roland 545 printer/cutter Roland… Read More