Author Archives: SignCraft Magazine

Give ’em a sticker and sell more signs

Here’s an easy-to-use tip that Rich Dombey of Rich Designs Inc. shared with SignCraft years ago. We’ve heard from many readers who have… Read More

6 tips for success with architectural letters

Sourcelist: Architectural letters ARK Ramos: Gemini Sign Products: Metal Arts: Steel Arts: When longevity and durability matter, architectural letters… Read More

Stripes and graphics in a small market

For Mike Chamberlin and Mark Kramer, hand lettering led to an interest in pinstriping— as it has for many sign painters. If you… Read More

Lasers lead to new markets

Most of the market for laser-engraved and laser-cut graphics didn’t exist before the laser. It simply wasn’t possible to cut with such precision,… Read More

Designer at work: Peter Poanessa

Peter Poanessa was first featured in SignCraft’s September/October 1991 issue. Back then, he mentioned he loved “going to work every Monday”—and he still… Read More

Profile: Barry Robertson

Shop name: Robertson Signs Shop size: 500 sq. ft. Staff: 3 Age: 34 Graphics equipment: Easysign software Two Graphtek plotters Online: Today… Read More

Profile: Robert Lusk

Shop name: Old Town Sign Co. Shop size: 750 sq. ft. Staff: up to 4 at times Age: 49 Graphics equipment: Mimaki printer… Read More

Design & Price: Wall-mounted 3-D sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More


Ted Maddock For over 60 years, Ted Maddock produced creative signs in the San Jose, California, area. He was first featured in SignCraft… Read More

Shop Trucks

Send us a photo of your shop truck today at or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Tips & Tricks

Finding fresh ideas for effective sign layouts If you’re looking for “eye grabbing” ideas for trucks, signs and banners, try this. Walk quickly… Read More

Download this scaling target to place vehicle graphics perfectly

There’s something powerful about showing a customer the design you created for their vehicle on a photo of their vehicle. There’s no mystery… Read More

Put an end to cash flow hassles

Two of the persistent problems of the sign business are maintaining a steady cash flow and spending time collecting balances on completed projects…. Read More

8 secrets to highly readable signs

What’s it take to produce signs that are highly legible? Sign designers like Braun Bleamer of Jet Signs know. They also know that… Read More

What to say when you’re selling a sign

Looking for the magic words that will let you sell a sign to every customer who walks in the door for top prices?… Read More

9 tips for a more successful sign business

There’s a lot to learn if you want to succeed at making signs—design, construction, sales, fabrication and technology are all key aspects. But… Read More

Know your substrate options

It wasn’t that long ago that you could count the typical substrates used for signs on one hand: overlaid plywood, aluminum, acrylic, corrugated… Read More

Get creative with Displacement Maps

Back in the late ’80s, I took a three- or four-day class in Photoshop. At the time, Photoshop didn’t have layers, since we… Read More

Designer at work: Braun Bleamer

Braun Bleamer has been in the sign business for over 20 years. Art came naturally to him as a kid, but fine art… Read More

Stripes & Graphics: Lane Walker

Lane Walker is best known for his outstanding sign design, like the truck door on the cover of the May/June 2017 issue of… Read More