Author Archives: SignCraft Magazine

Here’s what others charge to install a 4×8 real estate sign

Sometimes it can take more time to install a sign than it does to make it. Our previous article, Here’s what others get… Read More

Here’s what others charge for a 4×8 real estate sign

Not long ago, we asked Trade Secrets readers to tell us what they would charge to do a 4×8 real estate sign on… Read More

Want to boost sales? Give a sign away.

When Chuck Peterson returned to the San Diego area after living in Arizona for several years, he knew he would be starting his… Read More

Quality signs call for dependable finishes

1Shot Paints Lettering and bulletin enamels, background finishes, specialty finishes Akzo Nobel Base coat/clear coat paint system and single-stage finishes Alsa… Read More

Product mockups are a powerful sales tool

Imagine being able to show a client a variety of end products using their logo without having to actually print, cut or manufacture… Read More

Layout skills set your work apart

Technology has made the process of making signs easier than it was back when you had to spend years as an apprentice learning… Read More

Chuck Peterson

Shop name: Chuck Peterson Designs Shop size: 600 sq. ft. Age: 64 Graphics equipment: Gerber Signmaker IVB Gerber Edge printer Gerber Omega software… Read More

Don Edwards

Shop name: Knightworks Design Shop size: 2900 sq. ft. Staff: 3 Age: 60 Graphics equipment: Roland True-Vis printer/cutter Online: Don and his… Read More

Russ Mills

Shop name: Russ Mills Signs Shop size: 1300 sq. ft. Age: 53 Graphics equipment: 30-in. Summa plotter SignLab software Adobe Illustrator Adobe Photoshop… Read More

Shane Durnford

Read this article and many more like it with a subscription to SignCraft.Subscribe today for full access to all of our exclusive content!-… Read More

Design & Price: Sailboat transom

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More


Bill Riedel: Portraits and Stories I can’t think of many Letterheads or Walldog meets that I’ve heard about—or have been to—where Bill Riedel… Read More

Shop Trucks

Send us a photo of your shop truck today at or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Tips & Tricks

Low-tech letter production Just wanted to share this tidbit with you about a job we did recently. The customer was in a big… Read More

Tired of digging posts? Drive them in.

The posts for this sign were installed using a post anchor system called Oz-Posts, which are galvanized steel post anchors that you drive… Read More

Tired of digging for posts? Drive them in.

Digging post holes can be a hassle—especially if you’re in an area where the ground freezes in winter. Even in warmer climates, digging… Read More

Here’s what others charge for box truck graphics

About a week ago, we asked Trade Secrets readers to tell us what they would charge to do the graphics on a 16-ft…. Read More

Essential tools for sign makers

One of the ways you can add to your bottom line without raising your prices is to boost your efficiency. It’s the old… Read More

The laser makes short-run POP displays practical

“I know that some sign people find a niche for their laser work then more or less stay there,” says Mike Duran, Insight… Read More

Designer at work: Rich Dombey

Rich Dombey shifted his focus to truck lettering years ago—designing logos and vehicle graphics for service businesses like landscapers, contractors and towing companies…. Read More