Category Archives: Articles

CNC routing lets you sell the value that 3D adds

Sourcelist These companies offer products for CNC sign production and reach sign pros through SignCraft: CNC equipment AXYZ CAMaster Industries Gerber Scientific Products… Read More

Design & Price: Window lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

What’s it cost to produce this 23-by-32-in. sandblasted sign?

Materials: Allwood western red cedar sign blank: $130 Sandblast mask: $45 Paint: $30 Total materials: $205 Labor: Design: 20 minutes Cut panel to… Read More

Cracking the laser marking and ID market

Although it’s amazing to see incredible detailed graphics, illustrations or even portraits rendered by laser, a far more common use is laser marking—identifying… Read More

Design Clinic: 4-by-12-ft. fascia sign for a salon

When the phone rings with prospective work, most of us are interested to help in any way possible. That’s the nature of the… Read More

Designer at work: Dave Correll

Dave Correll’s 35-year career in the sign business has taken him in a lot of directions, from sign painting to 3D sign making… Read More

A landmark sign for a pet hospital

Not long ago, a veterinarian from a neighboring town dropped by our shop. She wanted to rebrand her business with one of our… Read More

Darren Wenzel

Shop name: Gasoline Art Shop size: 1440 sq. ft. Age: 47 Graphics equipment: Plenty of brushes and airbrushes plus a Roland VG-540 printer/cutter… Read More

John Teeto

Shop name: Teeto Signs Shop size: 1800 sq. ft. Staff: 3 Age: 60 Graphics equipment: Gerber Omega software Gerber cutter Online: The… Read More

Rob Estes

Shop name: Brushstroke Signs Shop size: 2400 sq. ft. Age: 49 Graphics equipment: MacBook Pro Graphtec plotter ShopBot 4×8 router Online: On… Read More

Steve Davidson

Back in the mid-eighties, Steve Davidson, now 56, started taking night classes in the sign program at Los Angeles Trade Tech, where his… Read More

The magic of three-tier pricing

Mike’s approach has helped sign people boost profits for over three decades Thirty-two years ago, Mike Jackson wrote an article, “Price your work… Read More

Logo design for truck wraps

Nearly all of our truck wrap designs first involve a brand redesign or building one from scratch. The nice thing about that is… Read More


Andy Cochran: 1964–2018 Dear SignCraft, Andy Cochran, 54, of Woodcraft Sign Shoppe, Kewaskum, Wisconsin, died of ALS on October 16, 2018. He was… Read More

Shop Trucks

Send us a photo of your shop truck today at or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Tips & Tricks

Have a tip to share? Be a part of SignCraft! Share your favorite shortcuts, gadgets used in your shop and other time-savers. Email… Read More

Effective wrap design gets more important every day

In the early days of wraps, almost every wrap turned heads, simply because they looked radically different than conventional truck lettering. But over… Read More

Race car graphics at 1/25th scale

Way back before video games totally engulfed the younger generation, an innocent world existed where kids made things by hand to play with… Read More

Small signs, big messages

I do a lot of small signs, either secondary informational signs or just those that are limited by the space or the use…. Read More

Learning to hand letter for the second time

Nine years ago, I acquired myself a brain injury. In hindsight, I’d much prefer to have acquired a boat or small vacation home… Read More