Easier sales: Show them what you can do
Time and time again sign people have told us of three things that make selling signs easier: samples on the showroom wall, photographs… Read More
Category Archives: Articles
7 ways to ramp up your flat sign designs
Not every customer can afford a 3-D sign, but most like the appeal of dimension. There are plenty of ways to create the… Read More
Nine tips on cutting it in the custom sign business
There are a lot of different types of sign businesses, each aimed at satisfying different markets. In some areas the need for a… Read More
Signs We’ve Seen: August 2022
We’re always interested in seeing your work or photos of great-looking signs that you have seen. Send yours today! Read this article and many… Read More
Here’s what others charge for a window sign like this
Window lettering jobs like this are common in most sign shops—the business name and a graphic at a fairly large size on the… Read More
Bob Parsons: July 2022
There’s more than one way to hide that nasty little flaw on a brand-new sign face, and Bob Parsons, [Bob Parsons/Artist, Anchorage, Alaska}… Read More
Ross Hastie: Traditional sign painting from Scotland
Location: Alloa, Scotland Age: 23 Shop size: 1000 sq. ft. Online: www.rosshastiesigns.com Instagram: @rosshastiesigns Watch Ross on YouTube In 2011, a mother took… Read More
Tips & Tricks: Three steps to successful vehicle prep
Prepping a vehicle before installing vinyl graphics is a simple but essential process that many shops overlook. But proper prep is essential if… Read More
Five design tips you can borrow from effective stock car lettering
When it comes to signage, nothing can look more cluttered than a stock car. There are loads of sponsors who pay to support… Read More
Tips & Tricks: A block and tackle does the lifting
I often use a lightweight block and tackle to do the grunt work of lifting signs. They are easy to use and make… Read More
Selling with the power of before-and-after photos
Nothing shows the difference that effective graphics can make like two simple photos: the before and the after. The person looking at those… Read More
Inbox – July 2022
The ultimate sign shop wallpaper Dear SignCraft, Read this article and many more like it with a membership to SignCraft.Already a SignCraft.com Member?… Read More
Bruce Janssen: Custom dimensional signs in Michigan’s North Country
Shop name: The Wood Shop Location: Boyne City, Michigan Shop size: 5000 sq. ft. Age: 75 Staff: Three, plus Bruce Graphics equipment: Precix… Read More
Laying long, straight vinyl stripes
Have you ever been flummoxed having to put a long, straight vinyl line on anything? Me, too. It’s virtually impossible to lay it… Read More
Law enforcement vehicles deserve great graphics
Virtually every community in North America has a fleet, large or small, of vehicles for their law enforcement officers. That adds up to… Read More
Building a landmark: Sprocket the Robot
It doesn’t happen often, but occasionally we partner with another sign designer to come up with something truly special. A while back we… Read More
Bob Behounek breaks down ten truck door layouts
“The first thing I think on any sign layout is ‘What do I need to read first?’” says Bob. “Nothing else matters until… Read More
Inbox: June 2022
New international magazine for sign painters Sam Roberts and Better Letters have just launched BLAG, Better Letters Magazine, a print and online magazine… Read More
Signs that don’t shout
Most of the time you probably make sure that a sign’s message has plenty of impact. But not every sign needs to shout—sometimes… Read More
An anchor for a storefront
Sometimes you have an idea before you have a customer for it. That was the case here. Being in a coastal area, there… Read More
