Category Archives: Articles

Branding for local businesses vs. corporate ID

TJ Maxx just had their grand opening here in Jackson Hole. The parking lot was overflowing and the store was packed. The signs… Read More

5 steps that make Photoshop lettering effects easy

I do most of my sign layouts for printed graphics in Photoshop—it’s a very powerful tool for sign makers. One of the main… Read More

Finding work beyond your neighborhood

The biggest challenge most sign companies have today is trying to be competitive in a tough competitive landscape, which is enabling more and… Read More

Essential tools for sign makers

One of the ways you can add to your bottom line without raising your prices is to boost your efficiency. It’s the old… Read More

The laser makes short-run POP displays practical

“I know that some sign people find a niche for their laser work then more or less stay there,” says Mike Duran, Insight… Read More

Design Clinic: Cargo van

Cargo van graphics always seem to catch my eye. They give you a big canvas to work with, and plenty of room to… Read More

6 steps to better pinstriping designs

What really makes a good design in pinstriping? Have you ever tried to break it down and see why certain designs work better… Read More

A sign maker’s dream

Imagine a project where the first thing on the agenda are the signs. This is before the business is named, before the buildings… Read More

Designer at work: Rich Dombey

Rich Dombey shifted his focus to truck lettering years ago—designing logos and vehicle graphics for service businesses like landscapers, contractors and towing companies…. Read More

Hank Pryor

Shop name: Kingdom Productions Shop size: 12,100 sq. ft. Staff: 16 Age: 59 Graphics equipment: AXYZ 5-by-12 CNC router PlasmaCAM CNC Plasma Cutter… Read More

Jake Flurer

Shop name: Jake Lettering & Design Shop size: 1200 sq. ft. Staff: Jake and Janet Flurer Age: 58 Graphics equipment: Roland TruVIS VG-540… Read More

Design & Price: Box truck lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

What’s it cost to replace the 4-by-8-ft. faces on this monument?

Materials: 4 sheets of 3/4-in. PVC board: $800 Aluminum frame and hardware: $350 Paint and misc.: $150 Total materials: $1300 Labor: Design/sales: 1… Read More

Letters

Robert Lee Dear SignCraft, In August, I lost a good friend and mentor, Bob Lee. I met Bob over 37 years ago when… Read More

Shop Trucks

Send us a photo of your shop truck today at signcraft@signcraft. com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read… Read More

Signs We’ve Seen

We’d like to see your work! …or photos of signs you’ve seen. Email them today to signcraft@signcraft.com or mail to SignCraft, PO Box… Read More

Tips & Tricks

Search for layout ideas on stock photo sites The world of sign design moves closer to the world of graphic design every day…. Read More

Rebranding my own small business

In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood… Read More

Knock someone out with an incredible envelope

I started doing custom envelopes about 20 years ago, for fun gifts for friends. Over the years, though, they have greatly influenced my… Read More

CNC routers deliver head-turning signage

Sourcelist These companies offer products for CNC sign production and reach sign pros through SignCraft: CNC equipment AXYZ www.axyz.com Gerber Scientific Products www.gspinc.com… Read More