Design & Price: 4-by-10-ft. storefront sign
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Category Archives: Articles
Designing successful racecar graphics
At 15, Braun Bleamer was in the graphics program at his local vo-tech school, but not sure what he wanted to do. He… Read More
Variety is the spice of life
The best advice I’ve ever gotten in my business career was from the manager of the used semi truck department at a Volvo… Read More
Step up your photo game!
After all of the effort it takes to design, sell, fabricate and install a “sign masterpiece”, you would think most sign shops would… Read More
Your customer’s brand deserves its own unique colors
Whenever we’re designing a new brand for a client, we’re always talking to them about the importance of owning their brand colors. I… Read More
What’s it cost to produce this 24-by-30-in. sandblasted sign?
Materials: Western red cedar: $250 (material, shipping, planing and joining) Sandblast mask: $65 Gold leaf: $85 Paint and misc: $50 Total materials: $450… Read More
Design Clinic: Fascia sign makeover
When someone who is a consultant by profession comes in for a sign, I’m always concerned if they will be on the alert… Read More
Signs can tell a powerful story
At our shop we consider ourselves, above all else, visual storytellers. When a new client approaches us for a sign we listen carefully… Read More
Dave Sautter
Shop name: Dave Couch Signs Shop size: 2000 sq. ft. total Staff: Five plus Dave Age: 53 Graphics equipment: Roland 54-in. printer/cutter Graphtec… Read More
David Adrian Smith
Shop name: David Adrian Smith, Traditional Ornamental Glass Artist Studio size: 1200 sq. ft. Age: 51 Graphics equipment: Summa 610 cutter Gerber Omega… Read More
Noëlla Cotnam
Noëlla Cotnam has a reputation for making beautiful signs, being a part of Letterhead and Walldog events and a willingness to share her… Read More
Monte Rogers 1953–2019
I can’t remember how I first came across Monte Rogers and his great-looking sign work. I have a hunch that I heard about… Read More
Letters
Wanted: Chester Cunningham’s Sign Design Notebook Dear SignCraft, I’ve been really hot on the work of the late Chester Cunningham, but it is… Read More
Tips & Tricks
Direct printing on aluminum composite material We do a lot of direct printing of graphics on aluminum composite material before cutting out the… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Worried that your striping isn’t good enough?
Do you ever have fear of people seeing your work? Fear of being judged or accepted as a pinstriper or lettering artist? Do… Read More
Signs that sell food
Food signs are fun! For me, the point of food signs is to make someone want to eat—or drink. There’s nothing like using… Read More
Metal prints are a great way to show what you can do
Want to add some high-tech sparkle to your showroom? Show off your best work with state-of-the-art metal prints! Glossy metal prints are extremely… Read More
Market your signs with Instagram
How to set up an Instagram Business Account To use Instagram, Android users can go to the Google Play Store and iPhone users… Read More
Signs of steel: plasma-cut graphics
I was thirty-three years old when I started making signs. Prior to that, I had owned other businesses, but my background was in… Read More
