Category Archives: Articles

Design & Price: 4-by-10-ft. storefront sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Designing successful racecar graphics

At 15, Braun Bleamer was in the graphics program at his local vo-tech school, but not sure what he wanted to do. He… Read More

Variety is the spice of life

The best advice I’ve ever gotten in my business career was from the manager of the used semi truck department at a Volvo… Read More

Step up your photo game!

After all of the effort it takes to design, sell, fabricate and install a “sign masterpiece”, you would think most sign shops would… Read More

Your customer’s brand deserves its own unique colors

Whenever we’re designing a new brand for a client, we’re always talking to them about the importance of owning their brand colors. I… Read More

What’s it cost to produce this 24-by-30-in. sandblasted sign?

Materials: Western red cedar: $250 (material, shipping, planing and joining) Sandblast mask: $65 Gold leaf: $85 Paint and misc: $50 Total materials: $450… Read More

Design Clinic: Fascia sign makeover

When someone who is a consultant by profession comes in for a sign, I’m always concerned if they will be on the alert… Read More

Signs can tell a powerful story

At our shop we consider ourselves, above all else, visual storytellers. When a new client approaches us for a sign we listen carefully… Read More

Dave Sautter

Shop name: Dave Couch Signs Shop size: 2000 sq. ft. total Staff: Five plus Dave Age: 53 Graphics equipment: Roland 54-in. printer/cutter Graphtec… Read More

David Adrian Smith

Shop name: David Adrian Smith, Traditional Ornamental Glass Artist Studio size: 1200 sq. ft. Age: 51 Graphics equipment: Summa 610 cutter Gerber Omega… Read More

Noëlla Cotnam

Noëlla Cotnam has a reputation for making beautiful signs, being a part of Letterhead and Walldog events and a willingness to share her… Read More

Monte Rogers 1953–2019

I can’t remember how I first came across Monte Rogers and his great-looking sign work. I have a hunch that I heard about… Read More


Wanted: Chester Cunningham’s Sign Design Notebook Dear SignCraft, I’ve been really hot on the work of the late Chester Cunningham, but it is… Read More

Tips & Tricks

Direct printing on aluminum composite material We do a lot of direct printing of graphics on aluminum composite material before cutting out the… Read More

Shop Trucks

Send us a photo of your shop truck today at or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Worried that your striping isn’t good enough?

Do you ever have fear of people seeing your work? Fear of being judged or accepted as a pinstriper or lettering artist? Do… Read More

Signs that sell food

Food signs are fun! For me, the point of food signs is to make someone want to eat—or drink. There’s nothing like using… Read More

Metal prints are a great way to show what you can do

Want to add some high-tech sparkle to your showroom? Show off your best work with state-of-the-art metal prints! Glossy metal prints are extremely… Read More

Market your signs with Instagram

How to set up an Instagram Business Account To use Instagram, Android users can go to the Google Play Store and iPhone users… Read More

Signs of steel: plasma-cut graphics

I was thirty-three years old when I started making signs. Prior to that, I had owned other businesses, but my background was in… Read More