Category Archives: Articles

Effective wrap design gets more important every day

In the early days of wraps, almost every wrap turned heads, simply because they looked radically different than conventional truck lettering. But over… Read More

Race car graphics at 1/25th scale

Way back before video games totally engulfed the younger generation, an innocent world existed where kids made things by hand to play with… Read More

Small signs, big messages

I do a lot of small signs, either secondary informational signs or just those that are limited by the space or the use…. Read More

Learning to hand letter for the second time

Nine years ago, I acquired myself a brain injury. In hindsight, I’d much prefer to have acquired a boat or small vacation home… Read More

What’s it cost to produce this 72-by-44-in. overlaid plywood sign?

Materials: One sheet of ½-in. overlaid plywood: $60 Cutting charge: $25 White Oracal 751 film, 24-by-10-in.: $20 Digital prints: $10 Application tape: $6… Read More

Sell the subtle aspects of branding

One of many lessons I’ve learned from visiting Disney theme parks is the importance of branding, which is the way a business creates… Read More

Signs deliver powerful first impressions

When it comes to making a good first impression, nothing compares to the impact a great sign or truck wrap can make. It… Read More

Designer at work: David Hassan

With roots in Colonial times and classic maritime signs and graphics, Cohasset, Massachusetts, has a rich history of carved graphics. Decades ago, it… Read More

Profile: Peter Blackman

Shop name: Blackman Designs Shop size: 900 sq. ft. Staff: 2 Age: 66 Graphics equipment: Roland VS-540 printer/cutter Royal Sovereign laminator Online:… Read More

Profile: Judy Grossman

Shop name: JG Designs Shop size: 1500 sq. ft. Age: 68 Read this article and many more like it with a subscription to… Read More

Profile: Dennis Stanworth

Shop name: Stanworth Signs Shop size: 600 sq. ft. Age: 53 Graphics equipment: Roland GR540 plotter Online: While many sign business owners… Read More

Plain talk about getting deposits

Really, it’s simple. If someone asks you to do work for them, you should expect to be paid for your time. Call a… Read More

Design & Price: 3D sign for a law office

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More


Mike Fast, 1940–2018 Mike Fast of Andrew Mack & Son Brush Co. died September 29, 2018. Those who bought brushes from Mike or… Read More

Shop Trucks

Send us a photo of your shop truck today at or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More

Tips & Tricks

Less is more: Use before-and-afters to sell signs Although retired from Corporate Image of Illinois, the architectural design and consultation firm I established… Read More

Practice pays off

The sign trade can span a wide range of skills from hand lettering, wood carving, calligraphy, vinyl application, design, glass work, screen printing,… Read More

Substrate roundup: Balancing cost and performance

Sourcelist: substrates Aluminum composite material/ACM 3A Composites USA Grimco Laminators Inc. Mitsubishi Plastic Composites Nudo Products Inc. United Industries Engraving materials Duets by… Read More

Creating textured letters with Gorilla Glue polyurethane glue

Materials: Gorilla Glue No. 11 X-Acto knife Paper mixing cup, stirring sticks 2-by-4-in. corrugated plastic scraps Gold leaf Createx Pure Pigment Paint mask… Read More

Help your clients get free social media marketing

One of the most fun aspects of our business is that we never know what the next project may be. The only certain… Read More