Category Archives: Online Exclusives

Get your files under control

How do you keep track of your past projects and the files, images and details that go with each one? Some shops have… Read More

Here’s what others charge to install a 4×8 real estate sign

Sometimes it can take more time to install a sign than it does to make it. Our previous article, Here’s what others get… Read More

Here’s what others charge for a 4×8 real estate sign

Not long ago, we asked Trade Secrets readers to tell us what they would charge to do a 4×8 real estate sign on… Read More

Want to boost sales? Give a sign away.

When Chuck Peterson returned to the San Diego area after living in Arizona for several years, he knew he would be starting his… Read More

Tired of digging for posts? Drive them in.

Digging post holes can be a hassle—especially if you’re in an area where the ground freezes in winter. Even in warmer climates, digging… Read More

Here’s what others charge for box truck graphics

About a week ago, we asked Trade Secrets readers to tell us what they would charge to do the graphics on a 16-ft…. Read More

Swipe these ideas!

Let’s make that “Borrow these ideas!” So often, the spark of inspiration that you need to start a design comes from seeing the… Read More

Shop vehicles that get customers calling

As sign people, we talk about image with our customers all the time. We don’t, though, always take a close look at our… Read More

Is the background going to waste?

Most of the time, sign designers focus on the lettering and possibly a graphic for a sign design. The letters might get outlined,… Read More

Add a layer, up the value

Suppose there was one production technique that you could use to add 35% or more to the value of a sign. The same… Read More

Give ’em a sticker and sell more signs

Here’s an easy-to-use tip that Rich Dombey of Rich Designs Inc. shared with SignCraft years ago. We’ve heard from many readers who have… Read More

Download this scaling target to place vehicle graphics perfectly

There’s something powerful about showing a customer the design you created for their vehicle on a photo of their vehicle. There’s no mystery… Read More

Put an end to cash flow hassles

Two of the persistent problems of the sign business are maintaining a steady cash flow and spending time collecting balances on completed projects…. Read More

8 secrets to highly readable signs

What’s it take to produce signs that are highly legible? Sign designers like Braun Bleamer of Jet Signs know. They also know that… Read More

What to say when you’re selling a sign

Looking for the magic words that will let you sell a sign to every customer who walks in the door for top prices?… Read More

How much vinyl is left on that roll?

Ever wonder how much vinyl is left on that partially used roll that’s on the rack? It’s actually quite easy to estimate how… Read More

8 design ideas you can put to work today

The pressures of a busy work day don’t always lend themselves to coming up with new design ideas. It’s easy to get into… Read More

Take a video tour of two sign shops

Do you like dropping in another sign maker’s shop and getting a quick tour? Here’s your chance to take a quick video tour… Read More

Download this illustration and make sales easier

Customers often don’t understand the difference between a full wrap, a partial wrap or basic lettering on their vehicle. Some even refer to… Read More

Here’s what a 3-by-16 storefront sign sells for

Time for a quick estimate: What would you charge for a 3-by-16-ft. storefront sign on aluminum composite material like this one? We’ll show… Read More