Category Archives: Online Exclusives

Put a little curve on it

You see a lot of flat signs, and you see a fair amount of 3D signs with flat layers—but you don’t see very… Read More

Get great design ideas on your phone every day

One thing you never have enough of in the sign business is fresh ideas and design inspiration. You’re constantly pressed to come up… Read More

Fix a cutter that doesn’t cut graphics completely

It’s really frustrating to start weeding a contour cut print/lam job only to find that some of the cuts are incomplete because the… Read More

Download this helpful sales tool

Even when you make them every day, it’s easy to overlook some of the potential sign needs of your customers. Dan Mika created… Read More

6 ways to get control of your business

There have been a lot of great articles in SignCraft over the years—helpful pointers on design, color, techniques and more. Many veteran sign… Read More

Build this portable easel and storage unit

One thing that few sign shops have enough of is workspace. Kris Connors at Custom Sculpture & Sign Co. found that two of… Read More

Put the power of layers to work

The world of signs, it seems, is mostly flat. Printed graphics can do a lot to simulate dimension, but still nothing beats the… Read More

Six reasons to trust your sign designer

This space usually features ideas for creative sign makers, but this time it’s about how to cash in on the great value that… Read More

A proven way to boost your profits

Thirty years ago, Mike Jackson wrote an article called Price your work on three levels for easier sales for SignCraft. Those two pages… Read More

Make the logo into an emblem

There’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and… Read More

Before-and-after examples mean faster, easier sales

Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More

Two monitors are better than one

Small changes sometimes deliver big savings in efficiency. One example of that is using dual monitors on your computer. It may seem like… Read More

Tighten up the spacing

Let’s face it. Many signs just aren’t as easy to read as they could be. They aren’t as legible or visually strong as… Read More

How others get paid for sign design

We recently asked readers of our Trade Secrets e-letter if and how they charged for sign design. The survey was sparked by a… Read More

Do others charge for sign design?

The other day, we got an interesting email from a reader about a topic we’ve heard about many times before: Why do many… Read More

Download the plans for this terrific shop cart

There’s nothing easy or fun about lugging 4×8 sheets of sign materials around the shop. The heavier the substrate (and the older you… Read More

Tired of just breaking even? Try this.

There’s a real pearl of wisdom in the What’s It Cost to Produce this Freestanding Sign? article in the upcoming issue of SignCraft…. Read More

Get your files under control

How do you keep track of your past projects and the files, images and details that go with each one? Some shops have… Read More

Here’s what others charge to install a 4×8 real estate sign

Sometimes it can take more time to install a sign than it does to make it. Our previous article, Here’s what others get… Read More

Here’s what others charge for a 4×8 real estate sign

Not long ago, we asked Trade Secrets readers to tell us what they would charge to do a 4×8 real estate sign on… Read More