Category Archives: Online Exclusives

Put the background to work

One of the things that can create visual interest and draw that critical “second look” that gets the sign’s message read is to… Read More

How does your sign business compare?

A couple of weeks ago, we asked Trade Secrets readers to tell us a little about their work and their sign businesses. The… Read More

You did their sign. How about their T-shirts?

Next time you’re in a store, take note of all the printed t-shirts on the people around you, many advertising local businesses. Printed… Read More

Drop the lettering down on the doors

One of the fundamentals of sign layout is to put the primary copy in the optical center of the panel. On a truck,… Read More

More sign shop display areas

A couple of Trade Secrets ago, we shared photos of the display areas of a few top sign makers to show how sample… Read More

Dealing with a bad customer-provided design

A customer comes to you with a design they made up and want to use it for their sign. You know it’s going… Read More

Samples and photos make sales easier

Whether it’s a simple display on the office wall or a large showroom, one of the best tools for marketing your work are… Read More

PVC can help you offer an affordable 3D sign

Often a client would like a 3D sign instead of a flat sign but just can’t stretch their budget for it. Or they… Read More

More tips on removing vinyl graphics

After our recent post, How do you remove old vinyl graphics—and price it?, several readers told us they agreed that removing old vinyl… Read More

How do you remove old vinyl graphics—and price it?

Issue after issue of SignCraft shows great-looking cut vinyl graphics and printed wraps on vehicles, but seldom do we talk about removing them…. Read More

More great substrate storage rack designs

Our recent feature, Build one of these handy racks to store sheet goods, brought us more great designs for sheet goods storage racks…. Read More

What would you get for this 4×10 ACM sign?

Jot down your price for this project: The owner of a towing company whose trucks you letter is opening a speed shop. He… Read More

Fancy isn’t always better

Neuropsychology has recently “discovered” something that top sign designers have known for a long time: Clean, simple letter styles are read much faster… Read More

Build one of these handy racks to store sheet goods

Handling and storing sheet goods is a fact of life in the sign business. Doing it efficiently takes the hassle away, speeds production… Read More

Add power to your sign designs

Would you like your layouts to look like this: Instead of this: The bottom version certainly gets the job done, but the top… Read More

Use Instagram to market your sign work

Ever since we started sharing photos of great-looking signs every day on Instagram (you’ll find us at @signcraftmagazine), we’ve heard from sign people… Read More

Try this easy approach to estimating

Ever wish there was a formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of Artcraft… Read More

Custom PVC posts are an easy upgrade to sell

Custom posts and mountings are a great way to make signs more appealing and more effective. They make the sign more obvious—without adding… Read More

The secrets of killer truck lettering design

Good design never goes out of date, and that’s as true of vehicle graphics as it is about architecture or furniture design. Recently,… Read More

Flat graphic? Add texture with Gorilla Glue

Texture always adds appeal to a sign design. It creates contrast to the otherwise flat surfaces of the sign, and contrast catches the… Read More