Category Archives: Online Exclusives

The magic of three-tier pricing

Over three decades ago, Mike Jackson wrote an article, “Price your work on three levels for easier sales”, for SignCraft. Those two pages… Read More

What’s it cost to produce this overlaid plywood fascia sign?

This 15-by-120-in. fascia sign is typical of the sort of sign we’re called on to produce for businesses in nearby downtown areas. Downtown… Read More

How to apply your vinyl graphics

So—you have to install your vinyl lettering! These simple instructions will help you through the process. While cleaning and doing prep work, put… Read More

Faux vintage signs for modern times

Many years ago I was listening to a recording of a motivational speaker who said, “One good idea can revolutionize your business and… Read More

A signpainter’s story: Chicago in the late 1930s

“Sign painting? Well, today it ain’t an occupation, it’s an occupational disease.” —Philip Marcus, Chicago sign painter, 1939 Recently, I happened upon a… Read More

How to show the true value of a sign to a client

“We’ve been in business for over 50 years,” says Larry, “and I cannot count the times a customer’s first question was ‘How much… Read More

Add value or plan to sell on price alone

“Value is determined not by what you pay for something, but by what you get for what you pay.” Darn, that’s a great… Read More

A gallery of CNC sign ideas

As you see in every issue of SignCraft, CNC routing makes a wide variety of 3-D signage not only possible, but practical. The… Read More

Download these nine great shop management forms

Most sign shops handle a large variety of sign projects and almost all of them are made specifically to meet a customer’s needs…. Read More

Beyond the routine magnetic sign

Magnetic signs, like any vehicle lettering, can be powerful advertising for a small business. Likewise, they can also be generic identification that lets… Read More

What’s it cost to produce these box truck graphics?

We’ve done two of these box trucks, plus a pair of plastic faces for an illuminated sign for this furniture store. The company… Read More

What would this 4×8 sign sell for?

Almost every sign shop makes 4×8 signs. The uncut panel fits the square footage requirements of many sign codes, and they are efficient… Read More

How to create graphics with a vintage look

Over the past few years, rat rods and retro rods have taken off in popularity, and the call for faux-aged lettering and pinstriping… Read More

Designing signs for legibility: Viewing time

Outdoor advertising companies usually have a salesperson to sell potential clients on using billboards at existing locations for an advertising contract. Often the… Read More

Designing signs for legibility: Letter size

To sell signs effectively, we must know what it takes to create a sign that works—a sign that is both attractive and readable… Read More

Nine secrets to building a sign business that lasts

Succeeding in the sign business for 35 years is a major achievement. Brian Schofield, with much help from Karin Levin, has made that… Read More

Color contrasts help you control the message

“Opposites attract,” says the old, oft-repeated saying. This doesn’t only apply to marriages, friendships and magnets. It applies to sign design, too. Opposites… Read More

Design & Price: 4×8 overlaid plywood sign

In every issue of SignCraft Magazine, we gave a few sign makers an imaginary project and asked them to do a sketch of… Read More

Six ways to juice your flat sign designs

  Not every customer can afford a 3D masterpiece sign—and not every customer needs one. But that doesn’t mean that a flat sign… Read More

Creating appealing 3-D signs

How much money do we have to work with? Does it need to be conservative, creative or wild? How willing is the client… Read More