Category Archives: Online Exclusives

Is the lettering big enough?

Not all the lettering, mind you. But is the first and most important message getting the size (and contrast) it deserves? It’s the… Read More

Making a new old sign

One of the very cool things that a sign maker can do is to create a new sign that looks 50 years old—weathered… Read More

Put the background to work

One of the things that can create visual interest and draw that critical “second look” that gets the sign’s message read is to… Read More

6 ways to get control of your business

There have been a lot of great articles in SignCraft over the years—helpful pointers on design, color, techniques and more. Many veteran sign… Read More

6 easy ways to set your layouts apart

It should be easy to make signs that stand out from the crowd, right? Not really. All sorts of things get in the… Read More

6 ways to add life to lettering

Sign makers have long been using special effects to make letters on flat signs more intriguing. Years ago it was common to add… Read More

5 steps to more effective truck lettering

When it comes to sign design, vehicles are much more of a challenge since they must be read while they’re moving—and often by… Read More

8 secrets to highly readable signs

What’s it take to produce signs that are highly legible? Sign designers like Braun Bleamer of Jet Signs know. They also know that… Read More

8 design ideas you can put to work today

The pressures of a busy work day don’t always lend themselves to coming up with new design ideas. It’s easy to get into… Read More

8 ways to ramp up your flat sign designs

In the recent SignCraft feature on Braun Bleamer, Jet Signs Inc., Palmerton, Pennsylvania, we noticed how many great-looking signs he did on flat… Read More

10 Great-Looking Shop Trucks

It only makes sense that a sign shop should have an effective sign and effective graphics on the shop vehicles. Yet, so often,… Read More

How does your sign business compare?

A couple of weeks ago, we asked Trade Secrets readers to tell us a little about their work and their sign businesses. The… Read More

You did their sign. How about their T-shirts?

Next time you’re in a store, take note of all the printed t-shirts on the people around you, many advertising local businesses. Printed… Read More

Drop the lettering down on the doors

One of the fundamentals of sign layout is to put the primary copy in the optical center of the panel. On a truck,… Read More

More sign shop display areas

A couple of Trade Secrets ago, we shared photos of the display areas of a few top sign makers to show how sample… Read More

Dealing with a bad customer-provided design

A customer comes to you with a design they made up and want to use it for their sign. You know it’s going… Read More

Samples and photos make sales easier

Whether it’s a simple display on the office wall or a large showroom, one of the best tools for marketing your work are… Read More

PVC can help you offer an affordable 3D sign

Often a client would like a 3D sign instead of a flat sign but just can’t stretch their budget for it. Or they… Read More

More tips on removing vinyl graphics

After our recent post, How do you remove old vinyl graphics—and price it?, several readers told us they agreed that removing old vinyl… Read More

How do you remove old vinyl graphics—and price it?

Issue after issue of SignCraft shows great-looking cut vinyl graphics and printed wraps on vehicles, but seldom do we talk about removing them…. Read More