Category Archives: Online Exclusives

Better sign design: Simple, cohesive, effective

If you’re going to really design a sign—to create an appealing way to effectively deliver the message the client wants to convey to… Read More

What’s it cost to produce this freestanding sign?

The Camas Montessori School had a sign that served its purpose over the years, but time and the elements had taken their toll…. Read More

Custom type can set a logo apart

With the thousands of fonts available for designers, you would think you’d always be able to find the exact typeface needed for your… Read More

Converting hand-drawn graphics into vector files

At the core of my zeal for traditional sign making methods is drawing. In today’s landscape of sign sameness the hand-drawn and hand-lettered… Read More

What would this 4×6 sign sell for?

Randy Howe,, Port Dover, Ontario, Canada  So the customer walks in your shop and says his landlord allows a 24 sq. ft…. Read More

Balancing your life and your sign work

While visiting with some good friends of mine the other day, we started reviewing our “work-to-fun ratios.” When this subject comes up in… Read More

Simple wraps deliver a more powerful message

Vehicle wraps—whether on vans, cars or box trucks—present a unique opportunity to get your client’s message out in a visually powerful medium. The… Read More

Design & Price: 2-by-4-ft. site sign

For every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Flat signs can deliver a dimensional look

Usually when a customer comes into the shop, it’s because they’ve seen some of my dimensional work out in the field and they… Read More

Give site signs the impact they deserve

There are extraordinary temporary site signs that get done for high budget projects, but as a rule those don’t apply to the everyday… Read More

Pricing CNC router-cut signs and graphics

I get quite a number of e-mails each week and one of the frequent questions concerns pricing work done on a CNC router…. Read More

Creating logos with a retro look

My favorite genre of logo design is retro logo design. They just seem to be so much more fun than corporate logo design—and… Read More

Design & Price: 3-by-10-ft. printed banner

In every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

10 steps to improving your quick on-site sketches

Quick on-site sketches can establish rapport with our prospect by gaining their confidence in our skills and by proving our interest in the… Read More

The wonderful on-site quick sketch

Certain aspects of our craft are so basic that we can easily take them for granted. They become so familiar to us that… Read More

What’s it cost to produce graphics for this illuminated sign?

We did the graphics for this illuminated sign for a local furniture store that sends the bulk of their sign work to us…. Read More

How logo design can help redefine your business

The need to diversify your product offerings has never been more important. The more things you can offer your current clients, the better…. Read More

Hide those fasteners for a cleaner installation

If you don’t like the look of screw heads or other fasteners peppering a sign face, try this simple technique we often use… Read More

New life for old sign layouts

Nothing makes a better case for the power of effective signs than before-and-after photos. Seeing, it seems, really is believing. Sometimes it’s the… Read More

What’s it cost to produce this double-faced 4-by-8-ft. sign?

Every once in a while, I mail a color postcard to local businesses showing a recent sign project and reminding them that we’re… Read More