Category Archives: Online Exclusives

Legibility is the cornerstone of sign layout

Sometimes, as I drive home at the end of the day, I’m not interested in seeing anything related to signs. I don’t care… Read More

Need a little layout inspiration? Here you go.

Back in the mid-1990s, Rob Cooper began spending almost every summer with his friend Russ Mowry, who at the time had Vintage Sign,… Read More

Stipple on an antique background

Cool effects are one way of adding interest to a sign—and adding some interest to your workday. They’re fun. For this sign for… Read More

Download this chart to help clients understand legibility

Customers often load a sign with excessive copy that forces the sign designer to use smaller letter sizes, hurting the readability of the… Read More

Design & Price: 3D sign for a vacation home

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Design logos for both horizontal and vertical use

We’ve all seen examples of great logos that work well on a business card but fail miserably in the outdoor realm because of… Read More

Don’t let creases and seams control your layouts

I have always been a believer in using imaginary borders when it comes to sign layout. Readability will always prevail when enough unused… Read More

How to make a faux vintage sign

Nothing quite spells “old tyme” for a sign better than the old, beat-up, chippy antique variety. And while authentic antique signs can still… Read More

What’s it cost to produce this truck lettering?

I did this job for a customer who drove up in a nice truck and let me know right away that he wanted… Read More

What’s it cost to produce this free-standing sign?

Save this article! You’re probably thinking, “Oh, I’ll just put it on the shelf with all my other SignCraft back issues.” Oh no,… Read More

Make a vehicle look like it’s part of a fleet

We’ve all seen the trucks on the road whose design makes us believe—if we know nothing else about the company—that it was part… Read More

Before & After: Traditional principles inspire new layouts

I really got charged up when those color sign sketches from Beverly Sign Company resurfaced last spring [see Sketches from the Golden Age… Read More

Design & Price: Lettering for a 16-ft. trailer

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Don’t give your designs away

Maybe they’re just going into business, or maybe they are an established business that doesn’t really have a consistent image. But when you… Read More

Succeeding as a design-oriented sign shop

When we first featured Dan Antonelli in SignCraft in the May/June 1998 issue, he had left the world of advertising design to run… Read More

The fine art of sensible sign design

Wherever life takes me, I find limitations, rules and just about every regulation under the sun. I’ve always hated living in the box… Read More

Download this worksheet and avoid lost profits

Like most sign companies, we handle a wide variety of work at our shop. When you have to price a plaque one minute… Read More

What’s it cost to produce two 2-by-20-ft. digitally printed banners?

One of the things that digital printing makes easier is banners. Recently I noticed in a SignCraft Design & Price feature on a… Read More

A quick trick for more powerful layouts

Bob Behounek, Berwyn, Illinois Ever wonder why some signs have so much more impact than most of the others? It’s because the designer… Read More

Design & Price: Pan faces for a 4-by-8-ft. illuminated sign

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More