Category Archives: Online Exclusives

Make post covers the easy way

In the previous Online Exclusive article we showed some interesting variations on post covers and how they can dramatically improve the impression that… Read More

Four easy ways to make mountings pay off

So you’re working away on a design for a great-looking sign. Naturally, most of the attention goes into the layout of the sign… Read More

It’s hard to beat a sign for value

When it comes to long-lasting advertising, a well-made sign is hard to beat. Compare it to the longevity of other types of ads…. Read More

6 easy ways to set your layouts apart

It should be easy to make signs that stand out from the crowd, right? Not really. All sorts of things get in the… Read More

Here’s how others price their signs

Last week we asked Trade Secrets readers to help us out with a survey to find out how sign shop owners price their… Read More

5 steps to more effective truck lettering

When it comes to sign design, vehicles are much more of a challenge since they must be read while they’re moving—and often by… Read More

Overcoming sticker shock when you quote a wrap

There’s no doubt about it. Well-executed vehicle wraps pack a lot of potential for high-impact advertising. They are also potentially quite profitable for… Read More

Take a look at what others charge for 3 x 10 banners

Though it’s important to know your production costs, it also helps to know what others charge for certain types of work. Last week… Read More

Letter the truck, not just the doors

Surely the most captivating thing about a vehicle wrap is that it turns the whole truck into a sign. But not every small… Read More

Boring rectangle? Cut it out!

Sign substrates come in nice neat rectangles. Panel cutters and table saws precisely cut them into smaller rectangles. It’s quick and easy—but does… Read More

How others finish HDU board

John Ralph, Quail Run Signs, Hamilton, Virginia, suggested we ask Trade Secrets readers how they handle some of the processes sign shops use… Read More

Nice sign, but what did it sell for?

Ever see a photo of a great-looking sign in Trade Secrets or SignCraft magazine and wonder what it would sell for? You’re not… Read More

How to save a sign sale

Closing a sale is easy when the customer seems positive, then says something like, “That sounds good…” after hearing the price. But what… Read More

6 ways to add life to lettering

Sign makers have long been using special effects to make letters on flat signs more intriguing. Years ago it was common to add… Read More

Download this form today to make design work easier

Click here to download a version of the form that you can start using today. A key part of being a successful designer… Read More

What would you get for this semi door lettering?

In our most recent Trade Secrets e-letter, we asked readers what they would charge for this typical project: lettering the doors of the… Read More

10 Great-Looking Shop Trucks

It only makes sense that a sign shop should have an effective sign and effective graphics on the shop vehicles. Yet, so often,… Read More

A quick formula for killer layouts

Ever wonder why some signs have so much more impact than most of the others? It’s because the designer used the basic design… Read More

Try this approach to estimating

Ever wish there was a formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of Artcraft… Read More

No more lost design fees

One of the ongoing issues for anyone who designs signs is the question of who owns the design. So often the client will… Read More