Online Exclusives

Make the logo into an emblem

December 4th, 2018 by

There’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and… Read More

Before-and-after examples mean faster, easier sales

November 7th, 2018 by

Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More

Two monitors are better than one

October 18th, 2018 by

Small changes sometimes deliver big savings in efficiency. One example of that is using dual monitors on your computer. It may seem like… Read More

Tighten up the spacing

September 20th, 2018 by

Let’s face it. Many signs just aren’t as easy to read as they could be. They aren’t as legible or visually strong as… Read More

How others get paid for sign design

August 24th, 2018 by

We recently asked readers of our Trade Secrets e-letter if and how they charged for sign design. The survey was sparked by a… Read More

Do others charge for sign design?

August 8th, 2018 by

The other day, we got an interesting email from a reader about a topic we’ve heard about many times before: Why do many… Read More

Download the plans for this terrific shop cart

June 27th, 2018 by

There’s nothing easy or fun about lugging 4×8 sheets of sign materials around the shop. The heavier the substrate (and the older you… Read More

Tired of just breaking even? Try this.

June 4th, 2018 by

There’s a real pearl of wisdom in the What’s It Cost to Produce this Freestanding Sign? article in the upcoming issue of SignCraft…. Read More

Get your files under control

May 15th, 2018 by

How do you keep track of your past projects and the files, images and details that go with each one? Some shops have… Read More

Here’s what others charge to install a 4×8 real estate sign

April 24th, 2018 by

Sometimes it can take more time to install a sign than it does to make it. Our previous article, Here’s what others get… Read More