Online Exclusives

What’s it cost to produce this 30-by-90-in. dimensional sign?

June 18th, 2021 by

Materials 2-by-5-ft.-by-3⁄8-in. PVC board: $ 57 3-by-8-ft.-by-1⁄2-in. pre-finished overlaid plywood: $ 61 2-by-8-ft.-by-3⁄4-in. overlaid plywood for frame: $ 53 12-ft. 3M VHB Tape:… Read More

Building great-looking, durable posts

June 13th, 2021 by

The most common structural member for sign mountings is a post. And perhaps the most common sign use is a 4-by-8-ft. overlaid plywood… Read More

Basic sign structures: Posts, Boxes and Fences

June 4th, 2021 by

The structures that support freestanding signs can do a lot more than hold up the sign faces. They are a part of the… Read More

Design & Price: 3-by-12-ft. banner

May 30th, 2021 by

In every issue, SignCraft gives a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Mastering the fundamentals of design

May 20th, 2021 by

Effective sign design is about communication. It isn’t about elaborate carving, wild colors or gold leaf—in fact, those things have nothing to do… Read More

10 tips on using color successfully

May 17th, 2021 by

When it comes to color I’m more of a minimalist. Again, it’s about simplicity. I tend to use just enough color to get… Read More

The magic of three-tier pricing

May 7th, 2021 by

Over three decades ago, Mike Jackson wrote an article, “Price your work on three levels for easier sales”, for SignCraft. Those two pages… Read More

What’s it cost to produce this overlaid plywood fascia sign?

April 29th, 2021 by

This 15-by-120-in. fascia sign is typical of the sort of sign we’re called on to produce for businesses in nearby downtown areas. Downtown… Read More

How to apply your vinyl graphics

April 24th, 2021 by

So—you have to install your vinyl lettering! These simple instructions will help you through the process. While cleaning and doing prep work, put… Read More

Faux vintage signs for modern times

April 16th, 2021 by

Many years ago I was listening to a recording of a motivational speaker who said, “One good idea can revolutionize your business and… Read More