Online Exclusives

Making a new old sign

October 7th, 2020 by

One of the very cool things that a sign maker can do is to create a new sign that looks 50 years old—weathered… Read More

Put the background to work

September 14th, 2020 by

One of the things that can create visual interest and draw that critical “second look” that gets the sign’s message read is to… Read More

How does your sign business compare?

August 27th, 2020 by

A couple of weeks ago, we asked Trade Secrets readers to tell us a little about their work and their sign businesses. The… Read More

You did their sign. How about their T-shirts?

July 10th, 2020 by

Next time you’re in a store, take note of all the printed t-shirts on the people around you, many advertising local businesses. Printed… Read More

Drop the lettering down on the doors

June 25th, 2020 by

One of the fundamentals of sign layout is to put the primary copy in the optical center of the panel. On a truck,… Read More

More sign shop display areas

June 2nd, 2020 by

A couple of Trade Secrets ago, we shared photos of the display areas of a few top sign makers to show how sample… Read More

Dealing with a bad customer-provided design

May 19th, 2020 by

A customer comes to you with a design they made up and want to use it for their sign. You know it’s going… Read More

Samples and photos make sales easier

April 30th, 2020 by

Whether it’s a simple display on the office wall or a large showroom, one of the best tools for marketing your work are… Read More

PVC can help you offer an affordable 3D sign

April 21st, 2020 by

Often a client would like a 3D sign instead of a flat sign but just can’t stretch their budget for it. Or they… Read More

More tips on removing vinyl graphics

April 2nd, 2020 by

After our recent post, How do you remove old vinyl graphics—and price it?, several readers told us they agreed that removing old vinyl… Read More