Online Exclusives

The restaurant signs of Koh Tao

June 14th, 2024 by

We’re sure the restaurants on the popular tourist destination island of Koh Tao, Thailand, are terrific, but we think the signs are even… Read More

Design & Price: 3-by-12-ft. banner

June 7th, 2024 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Winning tactics for closing the sale

May 31st, 2024 by

Having worked with over 500 small business owners in the last 15 years, I’ve learned a lot about how most owners think when… Read More

Retro panel shapes help organize a layout

May 24th, 2024 by

Whenever I’m on the subject of bold, clean, readable sign design, it’s a great opportunity to dig into the design tools from the… Read More

Five ways to boost profits without raising your prices

May 17th, 2024 by

The fastest, easiest way to increase your sign business’s profits, of course, is to simply raise your prices. But it isn’t always quite… Read More

What’s it cost to produce this basic cut-and-roll 4×8 sign?

May 10th, 2024 by

Here’s a fairly simple, straightforward sign, but it does the job. I think there’s more to it than what first meets the eye,… Read More

A ribbon may be just what that layout needs

May 3rd, 2024 by

A ribbon or banner is one way to add the illusion of depth to an otherwise flat composition. It’s been a favorite tool… Read More

Retro vehicle graphics sell

April 27th, 2024 by

We’ve been fortunate to have established a nice niche with the retro branding work we do for clients all over the country (and… Read More

What’s it cost to produce this vehicle lettering?

April 19th, 2024 by

Not long ago, one of my regular real estate customers called up and told me she wanted to replace and update the graphics… Read More

A-frames make a great add-on sale

April 12th, 2024 by

Signs are the best advertising value going, and smart sign shops look for every chance to help their client get the advertising they… Read More