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What to say when you’re selling a sign

By SignCraft Magazine

Posted on Tuesday, June 20th, 2017

“Karin keeps her eyes on the ball in this regard,” he says. “You need to turn a profit to stay in business and keep it going. It’s one thing to put a smile on a customer’s face — but you also want to put money in the bank. That’s necessary if you want to still be there when they need their next project.”

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