Use Instagram to market your sign work

By SignCraft Magazine

Posted on Tuesday, November 5th, 2019

Keep it entertaining: The main purpose of social media is entertainment, not advertising. Your clients are scrolling through their Instagram feed at the end of a long day and don’t want to look through sales pitches. So 80% of your posts should add value (a funny sign post, tips for designing a logo) and 20% should be sales related.

Social media is a “slow burn” growth tactic. It can take up to six months to really start to see results from online marketing strategies, so stay patient and keep going. Learn to use Instagram Insights to analyze your strategy regularly and make adjustments accordingly.

Here’s how to set up an Instagram Business Account

If you’re not already among the one-billion-plus Instagram users, here’s how to get started. Android users can go to the Google Play Store and iPhone users to the App Store to download the app. You can set up a new Instagram account using either your phone number or email address, then create your username and password. (If you’re a Facebook user, you can choose Log in with Facebook to get started quickly.)

To create an Instagram account for your business, use your business phone number and email address, then create a username that relates to your business name. Once your account is set up, tap the person icon in the bottom right of the screen. At the screen that opens, tap the menu icon (three horizontal lines) in the top right and choose Settings at the bottom of the list.

When the Settings window opens, tap Account on the list of options. Scroll down to the bottom of the list that opens and choose to Switch to Business Account. Add your business information, such as business address and phone number. You’re up and running on Instagram.

Although Instagram is designed for use on a smartphone, you can also use Instagram from your computer. Simply go to on any browser to create your account.

You can link your Instagram Business Account to your Facebook Business page, so that your Instagram posts also appear on your shop’s Facebook page. Simply go to your profile screen in Instagram and tap on Edit Profile. Scroll down and tap on Page. Select your required page there.

Be sure to tap the Search icon (the magnifying glass) at the bottom of the screen and enter @signcraftmagazine to visit SignCraft’s Instagram. Once there, tap the blue Follow button to follow SignCraft and see an idea-packed sign design every single day. —Editors

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