By SignCraft Magazine
Posted on Thursday, April 30th, 2020
Whether it’s a simple display on the office wall or a large showroom, one of the best tools for marketing your work are sample signs and photos of the work you have done. Seeing is believing, and those photos and samples can do more to sell you and your work than your verbal sales pitch will ever do.
A display area naturally draws the eye of anyone who visits your shop. What they see instantly conveys a message about your skills, the types of work you do and your competence.
As they look it over, you’re likely to hear comments like “I didn’t know you did the sign for McCoy’s Garden Center…” or “So you do truck lettering, too…” or “These plaques are done with a laser?…” All that speaks to your ability to handle their project, large or small.
In a few minutes, your display area can also give customers ideas of other signs and products you could provide: banners, T-shirts and laser-engraved stainless steel Yeti mugs. The photos of your crew installing channel letters or wrapping a van show the range of work you’re capable of.
Ready to upgrade your display area or create one? Seeing what other sign makers have done is a great place to start. Here are a few to inspire you.