At Peter Poanessa’s [Keene Signworx, Swanzey, New Hampshire] shop, samples fill the walls, becoming a gallery for customers to look over.
At Peter Poanessa’s [Keene Signworx, Swanzey, New Hampshire] shop, samples fill the walls, becoming a gallery for customers to look over.
Noëlla Cotnam [Sign-It, Williamstown, Ontario, Canada] has also peppered her office and shop walls with samples.
Since getting his CNC router, Dennis Stanworth [Stanworth Signs, Walnut Creek, California] has started making samples for his office walls.
Here’s the “wall of brands” in the conference room at Dan Antonelli’s KickCharge Creative, Washington, New Jersey.
At Chris Lovelady’s shop, Vital Signs LLC, Thomasville, Georgia, visitors find a fairly large showroom area to look over samples and promotional products.
David Hassan [Hassan Signs, Cohasset, Massachusetts] has plenty of samples around his sales counter. The video display above the window is connected to a DVD player and shows images of his work to waiting customers.

Samples and photos make sales easier

By SignCraft Magazine

Posted on Thursday, April 30th, 2020

Whether it’s a simple display on the office wall or a large showroom, one of the best tools for marketing your work are sample signs and photos of the work you have done. Seeing is believing, and those photos and samples can do more to sell you and your work than your verbal sales pitch will ever do.

A display area naturally draws the eye of anyone who visits your shop. What they see instantly conveys a message about your skills, the types of work you do and your competence.

As they look it over, you’re likely to hear comments like “I didn’t know you did the sign for McCoy’s Garden Center…” or “So you do truck lettering, too…” or “These plaques are done with a laser?…” All that speaks to your ability to handle their project, large or small.

In a few minutes, your display area can also give customers ideas of other signs and products you could provide: banners, T-shirts and laser-engraved stainless steel Yeti mugs. The photos of your crew installing channel letters or wrapping a van show the range of work you’re capable of.

Ready to upgrade your display area or create one? Seeing what other sign makers have done is a great place to start. Here are a few to inspire you.