Online Exclusives

Here’s what others charge for a 4×8 real estate sign

April 18th, 2018 by

Not long ago, we asked Trade Secrets readers to tell us what they would charge to do a 4×8 real estate sign on… Read More

Want to boost sales? Give a sign away.

March 8th, 2018 by

When Chuck Peterson returned to the San Diego area after living in Arizona for several years, he knew he would be starting his… Read More

Tired of digging for posts? Drive them in.

February 21st, 2018 by

Digging post holes can be a hassle—especially if you’re in an area where the ground freezes in winter. Even in warmer climates, digging… Read More

Here’s what others charge for box truck graphics

January 22nd, 2018 by

About a week ago, we asked Trade Secrets readers to tell us what they would charge to do the graphics on a 16-ft…. Read More

Swipe these ideas!

December 15th, 2017 by

Let’s make that “Borrow these ideas!” So often, the spark of inspiration that you need to start a design comes from seeing the… Read More

Shop vehicles that get customers calling

November 15th, 2017 by

As sign people, we talk about image with our customers all the time. We don’t, though, always take a close look at our… Read More

Is the background going to waste?

November 6th, 2017 by

Most of the time, sign designers focus on the lettering and possibly a graphic for a sign design. The letters might get outlined,… Read More

Add a layer, up the value

October 24th, 2017 by

Suppose there was one production technique that you could use to add 35% or more to the value of a sign. The same… Read More

Give ’em a sticker and sell more signs

September 26th, 2017 by

Here’s an easy-to-use tip that Rich Dombey of Rich Designs Inc. shared with SignCraft years ago. We’ve heard from many readers who have… Read More

Download this scaling target to place vehicle graphics perfectly

August 23rd, 2017 by

There’s something powerful about showing a customer the design you created for their vehicle on a photo of their vehicle. There’s no mystery… Read More