Tag Archives: pricing

Here’s how others price their signs

Last week we asked Trade Secrets readers to help us out with a survey to find out how sign shop owners price their… Read More

Overcoming sticker shock when you quote a wrap

There’s no doubt about it. Well-executed vehicle wraps pack a lot of potential for high-impact advertising. They are also potentially quite profitable for… Read More

Nice sign, but what did it sell for?

Ever see a photo of a great-looking sign in Trade Secrets or SignCraft magazine and wonder what it would sell for? You’re not… Read More

You lost me at “Hello”

Know what you’re going to say The first moments of a conversation with a prospective customer are your best opportunity to establish what… Read More

Try this approach to estimating

Ever wish there was a formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of Artcraft… Read More

Design & Price: Monument sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More