Featured Articles

CNC routing lets you sell the value that 3D adds

3D signage sends a message of competence and permanence

Design & Price: Window lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they... Read More

What’s it cost to produce this 23-by-32-in. sandblasted sign?

Sandblasted red cedar makes a beautiful residence sign

Cracking the laser marking and ID market

Repeat customers and solid profit margins make it worth a look for sign shops

Design Clinic: 4-by-12-ft. fascia sign for a salon

Recover wasted space and open up the layout

Designer at work: Dave Correll

Faribault, Minnesota

A landmark sign for a pet hospital

Social media helps get extra value out of the project

Darren Wenzel

Fort Worth, Texas

John Teeto

Fort Lauderdale, Florida

Rob Estes

Paducah, Kentucky

Steve Davidson

Oceanside, California

The magic of three-tier pricing

A surefire technique for boosting profits

Logo design for truck wraps

Building brands around the canvas

Letters

Andy Cochran: 1964–2018 Dear SignCraft, Andy Cochran, 54, of Woodcraft Sign Shoppe, Kewaskum, Wisconsin, died of ALS on October 16, 2018. He was... Read More

Shop Trucks

We’d like to see your shop vehicles!

Tips & Tricks

Timesaving shortcuts from SignCraft readers

Cool Tools

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Online Exclusives

Six reasons to trust your sign designer

This space usually features ideas for creative sign makers, but this time it’s about how to cash in on the great value that... Read More

A proven way to boost your profits

Thirty years ago, Mike Jackson wrote an article called Price your work on three levels for easier sales for SignCraft. Those two pages... Read More

Make the logo into an emblem

There’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and... Read More

Before-and-after examples mean faster, easier sales

Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos... Read More

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