Color and your customers

Choosing colors involves a certain amount of risk, as your clients may not share your enthusiasm or vision for color. It is an... Read More

What’s it cost to produce this 4-by-4-ft. sign?

This was exactly the sort of project I was looking for after SignCraft asked me to put this article together. I wanted to... Read More

Avoid these 10 common sign layout pitfalls

Designers and sign makers who have been in the business long enough can easily recognize work done by newcomers. Why? Either the newbies... Read More

Design & Price: 4-by-16-ft. plywood sign

In every print issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign... Read More

Putting shades, shadows and outlines to work

Back in sign painting days the most common way to add some extra appeal to a letter was to add a shade or... Read More

Reuse their logo or create a new brand?

As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed... Read More

What’s it cost to produce the graphics for this enclosed trailer?

Materials Vinyl and application tape: $606 Digital printing: $115 Total: $720 Labor Design: 3 hrs. 15 min. Cut and mask film: 2 hrs.... Read More

Convert a photo into an Illustration

There are so many companies out there selling clip art that the sheer number of images seems overwhelming. But for me, it never... Read More

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The ampersand is your friend

A few weeks ago I heard someone on the radio say it was National Ampersand Day. Really—a special day just in honor of... Read More

Tim Peterson: The power of pictorials

In years past, many artists found their way into the sign business because painting signs was a practical application of their art and... Read More

Tips & Tricks: Shop-built vinyl storage rack

We have several of these shop-built storage units for roll goods throughout our shop, including one directly behind our digital printer. We have... Read More

Tips & Tricks: Removing vinyl adhesive

Getting the old vinyl off a signboard or vehicle is only half the story. Removing the adhesive can be more of an issue.... Read More

Put the logo in a letter

That made for a catchy headline, but it really should say “Put the graphic in the letter.” Rather than using a separate image... Read More

Designing on spec: Breaking into a new market

Before we begin, it is important that I first give my definition of a sign: At our shop, we define a sign as... Read More

Follow-up: Tim Peterson

Twenty-two years after he was first featured in the in the November/December 1999 issue of SignCraft, Tim Peterson is still turning out beautiful,... Read More

Letters: September 2021

The Showcards Book by Mike Meyer Here’s the latest book from Sam Roberts and the folks at Better Letters: A collection of full-color... Read More

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