Design & Price: 4×8 overlaid plywood sign

In every issue of SignCraft Magazine, we gave a few sign makers an imaginary project and asked them to do a sketch of... Read More

Six ways to juice your flat sign designs

  Not every customer can afford a 3D masterpiece sign—and not every customer needs one. But that doesn’t mean that a flat sign... Read More

Creating appealing 3-D signs

How much money do we have to work with? Does it need to be conservative, creative or wild? How willing is the client... Read More

Here’s what double-cab pickup lettering sells for

We recently asked Trade Secrets readers what they would charge to letter the doors on a double-cab pickup like the ones shown here.... Read More

Paint a Christmas window splash!

In many business districts, Christmas window splashes are a big part of the holiday experience. Usually the work of sign artists and freelance... Read More

Is the lettering big enough?

Not all the lettering, mind you. But is the first and most important message getting the size (and contrast) it deserves? It’s the... Read More

Making a new old sign

One of the very cool things that a sign maker can do is to create a new sign that looks 50 years old—weathered... Read More

Put the background to work

One of the things that can create visual interest and draw that critical “second look” that gets the sign’s message read is to... Read More

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Working with glyphs and special characters in Photoshop

In this first video feature on, Mike Jackson takes you step-by-step through the process of using Photoshop functions that let you use... Read More

Profile: Scott Martin

Earlier this month, we told readers of the October 2020 passing of Scott Martin, an outstanding sign maker from Hamilton, Ontario, Canada. Scott... Read More

The key to pricing your work accurately

Two of the most difficult things about owning your own sign shop is how to determine your true shop costs and handle pricing.... Read More

Lettering and striping are essential to a restoration project

Long before I began my apprenticeship in the sign industry, visual communications were seen all over town. I’m sure most were hand-painted. They... Read More

January 2021: Letters

Terry Wells’ passing, mural pricing, very basic signage Thanks for the messages and calls We have received loads of messages and calls since... Read More

Signs of Sanibel Island: Revisited

As many of you know, SignCraft Magazine was born in our 1500-sq.-foot commercial sign shop in Fort Myers, Florida, in 1980. The plan... Read More

Is lack of negative space crippling your layouts?

About three years ago, I sent some photos to my good friend Lane Walker of Solo Signs in Reno, Nevada. I got a... Read More

Brad Johnson

Corvallis, Oregon

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