CNC routing lets you sell the value that 3D adds
3D signage sends a message of competence and permanence
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they... Read More Sandblasted red cedar makes a beautiful residence sign Repeat customers and solid profit margins make it worth a look for sign shops A surefire technique for boosting profits Building brands around the canvas Andy Cochran: 1964–2018 Dear SignCraft, Andy Cochran, 54, of Woodcraft Sign Shoppe, Kewaskum, Wisconsin, died of ALS on October 16, 2018. He was... Read More We’d like to see your shop vehicles! Timesaving shortcuts from SignCraft readers
Design & Price: Window lettering
What’s it cost to produce this 23-by-32-in. sandblasted sign?
Cracking the laser marking and ID market
The magic of three-tier pricing
Logo design for truck wraps
Letters
Shop Trucks
Tips & Tricks
Six reasons to trust your sign designer
This space usually features ideas for creative sign makers, but this time it’s about how to cash in on the great value that... Read More
A proven way to boost your profits
Thirty years ago, Mike Jackson wrote an article called Price your work on three levels for easier sales for SignCraft. Those two pages... Read More
Make the logo into an emblem
There’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and... Read More
Before-and-after examples mean faster, easier sales
Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos... Read More
