20 years, 20 tips: Secrets to building a healthy business
Dan wrote this article for the July/August 2015 issue of SignCraft—over ten years ago. Since then, his business has continued to grow and... Read More
This design clinic addresses two issues. Not only do we need a redesign, but we also need to modify the verbiage to improve... Read More Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos... Read More Today we’re talking about a subject that’s had at least two sides to it for those who make signs ever since cave dwellers... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More Several years ago, I decided it was time for a change. I closed my commercial storefront sign shop and built a home studio... Read More The business of sign shops is a visual one—one that years of experience has shown how to best integrate brands on outdoor advertising.... Read More During my career in the sign industry I have witnessed plenty of signage, both good and not so good. The good ones were... Read More 
Design clinic: Pickup truck for an auto repair service
Before-and-after examples mean easier sales
Should you emphasize the company name or their product/service?
Design & Price: 32-sq.-ft. monument sign
What’s it cost to produce this faux vintage sign?
Case studies are a powerful marketing tool
Design Clinic: Secondary informational 4×8
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Cover photo: Sparacino Auto Rescue – Scottie Kania
Some sign makers do a little bit of everything while others settle into a niche market like 3D signage, truck lettering, boats or... Read More
Readers comment: Emphasize the company’s name or their product/service?
A couple of weeks ago, we featured an article by Jeff Cahill titled, “Should you emphasize the company name or their product/service?” Jeff... Read More
A mini-projector saves layout time
I’ve had the usual bulky overhead projectors over the years, but their size has always annoyed me, particularly when I travelled a lot... Read More
Cover photo: Bird & Jim – Signs We’ve Seen
Tourist towns always have more than their share of interesting signs, and Estes Park, Colorado, is no exception. Small shops and places to... Read More
Putting it together: Oakdale Farms – RT Signs
It’s always great to see a beautiful sign, but for creative sign makers it’s even better to learn what went into designing and... Read More
Cover photo: DMU Concrete– Bob Behounek
At the peak of his career, Bob Behounek was designing and lettering the graphics on about 400 trucks per year. Many of those... Read More
10 beefy fonts for the New Year
Big, bold, beefy letter styles really come in handy on signs. They are usually extra-legible. They deliver plenty of contrast to medium, light... Read More
Cover Photo – Hutch’s Towing – David Showalter
Everyone has a few fonts that you know you can count on in the layouts you do every day. We often ask sign... Read More
