What’s it cost to produce this 30-by-90-in. dimensional sign?

Materials 2-by-5-ft.-by-3⁄8-in. PVC board: $ 57 3-by-8-ft.-by-1⁄2-in. pre-finished overlaid plywood: $ 61 2-by-8-ft.-by-3⁄4-in. overlaid plywood for frame: $ 53 12-ft. 3M VHB Tape:... Read More

Building great-looking, durable posts

The most common structural member for sign mountings is a post. And perhaps the most common sign use is a 4-by-8-ft. overlaid plywood... Read More

Basic sign structures: Posts, Boxes and Fences

The structures that support freestanding signs can do a lot more than hold up the sign faces. They are a part of the... Read More

Design & Price: 3-by-12-ft. banner

In every issue, SignCraft gives a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

Mastering the fundamentals of design

Effective sign design is about communication. It isn’t about elaborate carving, wild colors or gold leaf—in fact, those things have nothing to do... Read More

10 tips on using color successfully

When it comes to color I’m more of a minimalist. Again, it’s about simplicity. I tend to use just enough color to get... Read More

The magic of three-tier pricing

Over three decades ago, Mike Jackson wrote an article, “Price your work on three levels for easier sales”, for SignCraft. Those two pages... Read More

What’s it cost to produce this overlaid plywood fascia sign?

This 15-by-120-in. fascia sign is typical of the sort of sign we’re called on to produce for businesses in nearby downtown areas. Downtown... Read More

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The Keene System: Fabricating strong, lightweight sign structures

Many businesses need a large sign—a big storefront sign or monument sign. A 3-D sign face mounted on posts or bolted to the... Read More

Stripes & Graphics: What’s on your tailgate?

For most people, a tailgate is a way to keep things from falling out of the bed of a pickup truck. For Bill... Read More

Put those classic panel shapes to work

Creating clean readable signage is more than a matter of merely typing out the text and hoping the general public finds time to... Read More

Tips & Tricks: Vinyl removal with a razor scraper

I’ve removed a lot of vinyl film over the years and can speak to the fact that it is not a pleasant task.... Read More

Tips & Tricks: Successful vehicle graphic installation

When cleaning a vehicle, I start by washing the graphics area with auto windshield cleaner, which will not freeze, with a half-cup of... Read More

Tips & Tricks: Show customers the color possibilities for pinstriping

Color is a critical factor in pinstriping, and it can be hard for some customers to express what color they like and don’t... Read More

Tips & Tricks: Dealing with an ineffective customer-provided design

It’s always tough to try to change someone’s design, even if you know it’s terrible. I’m not a designer, but I’ve owned a... Read More

You’re only immortal for a limited time

This February, at age 50, I found myself faced with a serious health issue. I learned I needed double bypass surgery for my... Read More

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