Featured Articles

Variety is the spice of life

…and a wise business plan for a pinstriper or sign maker

Designing successful racecar graphics

“Make them look like they are going fast sitting still...”

Step up your photo game!

Quality photos of your work are one of your very best sales tools

Your customer’s brand deserves its own unique colors

Why color is so important in building effective, memorable wraps

What’s it cost to produce this 24-by-30-in. sandblasted sign?

The classic look of western red cedar, gold leaf and paint

Design & Price: 4-by-10-ft. storefront sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they... Read More

Design Clinic: Fascia sign makeover

Consolidate space to make more room for the primary message

Signs can tell a powerful story

In theme signage—and often in commercial signage—signs help create a story

Dave Sautter

Stowe, Vermont

David Adrian Smith

Torquay, England

Noëlla Cotnam

Williamstown, Ontario, Canada

Monte Rogers 1953–2019

I can’t remember how I first came across Monte Rogers and his great-looking sign work. I have a hunch that I heard about... Read More


Wanted: Chester Cunningham’s Sign Design Notebook Dear SignCraft, I’ve been really hot on the work of the late Chester Cunningham, but it is... Read More

Tips & Tricks

Timesaving shortcuts from SignCraft readers

Shop Trucks

We’d like to see your shop vehicles!

Cool Tools

Online Exclusives

More great substrate storage rack designs

Our recent feature, Build one of these handy racks to store sheet goods, brought us more great designs for sheet goods storage racks.... Read More

What would you get for this 4×10 ACM sign?

Jot down your price for this project: The owner of a towing company whose trucks you letter is opening a speed shop. He... Read More

Fancy isn’t always better

Neuropsychology has recently “discovered” something that top sign designers have known for a long time: Clean, simple letter styles are read much faster... Read More

Build one of these handy racks to store sheet goods

Handling and storing sheet goods is a fact of life in the sign business. Doing it efficiently takes the hassle away, speeds production... Read More

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