A picture is worth 1000 words: That’s 995 too many for a vehicle

I distinctly remember reading about some of the great sign painters who graced the pages of SignCraft back in the late 80’s. They... Read More

Better sign design: Prioritize, emphasize and tweak

When it comes to the lettering on a sign, it’s not a matter of typing it in and there you go. There’s more... Read More

Design & Price: Partial van wrap

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they... Read More

Signs of Maine

What does a sign maker do on vacation? At least one we know picks an area he would like to visit, then tours... Read More

What’s it cost to produce this building directory?

The Dominion Hotel Building’s owner came to us by referral and inquired if we could build a directory. The building is circa 1930... Read More

Is the customer always right?

The old saying goes “The customer is always right.” And I suppose, generally, in certain businesses, that might be good advice—to a degree.... Read More

Using negative space and panels

It’s a little hard, and not quite fair, to define the process of creating an effective sign design as if it were a... Read More

It all started with a pencil sketch

I think it started back during my junior high school days—you know, those times when we have time to doodle and dream. It... Read More

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7 tips for selling your work successfully

Almost every sign sale begins with a conversation between the customer and the sign maker. In that conversation—and every subsequent one—you are laying... Read More

Three classic signpainting tips

Many years ago, an elderly sign painter showed me how to fold a paint cup or box that holds your paint while lettering.... Read More

Troy Koskiniemi: Monuments and more in the Northwest

Ten years ago, Troy Koskiniemi downsized radically—from a 7000-sq.-ft. shop to the 1000-sq.-ft. garage at his and his wife Susan’s home because a... Read More

Make HDU board look like quarter-sawn wood

Here’s my method for creating a faux wood finish on HDU board that makes it look like the face of a sign panel... Read More

A banner still packs a lot of advertising value

Back before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses.... Read More

Bob Parsons: May 2023

When James drove the company’s crane truck on to the scale with a load of signs on board, he was told he was... Read More

A clean, organized shop makes sales easier

There are obvious benefits to keeping your shop organized. When you need something, you know where to find it—if you put it back... Read More

Inbox – May 2023

Australian Letterheads, a 3D printed model sand rail and the Quebec sign museum project…   28th Annual Australian Letterheads—October 13–15, 2023 The Australian Letterheads’... Read More

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