An effective logo is easy to grasp
As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed... Read More
Tomm Moll, Signs by Tomm, Utica, New York, started out in graphics then wound up selling ads for a newspaper. Many of his... Read More Every year at this time, I take time to sit down and review all that’s taken place so far this year. It’s really... Read More We designed, fabricated and installed this 29-by-95-in. dimensional sign for a local developer who also happens to be one of our longest running... Read More Sometimes it seems a sign isn’t big enough to get the job done—or it can’t be big enough, thanks to sign code restrictions.... Read More I’m often asked about the process of building some of the logos that we create. Do I have an image in mind before... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More Back in the mid-1960s, my travels in and around the greater Chicago area were a source of inspiration and amazement. Right in the... Read More 
9 sales secrets I learned from car dealers
The fun stuff keeps the work interesting
What’s it cost to produce this 3D PVC sign?
Turn the building into a sign
Building an identity one step at a time
Design & Price: Pickup-truck lettering
Handling linear layouts
See more Articles…
Colors that get the point across
“Lately, I’ve been using a lot of white lettering on dark backgrounds,” says David Showalter [David Design, Bryan, Ohio]. “The dark-colored backgrounds help... Read More
11 (cheap) fonts with the look of classic hand lettering
In the 1950s and ’60s, hand lettering was still widely used in advertising, often with a loose, casual feel that made it fun... Read More
The time-saving power of the Sharpie sketch
The customer who just walked in your shop may have only bought one or two signs in their life—or quite possibly has never... Read More
Seven extra bold fonts for under $25 each
Most typefaces don’t work well on signs. There are tens of thousands to choose from, but since most were designed to use on... Read More
Braun Bleamer: Six partial vehicle wraps
With so many wraps on the road today, many customers assume that they need one on their truck, too. But a full wrap... Read More
Q&A: Source for wholesale T-shirt printing
Readers want to know: “I want to offer t-shirt printing to my sign customers and plan to outsource that. Can anyone recommend a... Read More
Get this hefty condensed font for free!
You can never have enough bold, condensed typefaces on hand for sign work. Most primary copy requires a bold letter style, and so... Read More
Seven tips that will boost your vehicle graphics sales
Few businesspeople wake up some morning thinking it’s a good day to spend $1000 getting some great lettering on the company truck. Rather,... Read More
