Before & After: Traditional principles inspire new layouts

I really got charged up when those color sign sketches from Beverly Sign Company resurfaced last spring [see Sketches from the Golden Age... Read More

Design & Price: Lettering for a 16-ft. trailer

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

Don’t give your designs away

Maybe they’re just going into business, or maybe they are an established business that doesn’t really have a consistent image. But when you... Read More

Succeeding as a design-oriented sign shop

When we first featured Dan Antonelli in SignCraft in the May/June 1998 issue, he had left the world of advertising design to run... Read More

The fine art of sensible sign design

Wherever life takes me, I find limitations, rules and just about every regulation under the sun. I’ve always hated living in the box... Read More

Download this worksheet and avoid lost profits

Like most sign companies, we handle a wide variety of work at our shop. When you have to price a plaque one minute... Read More

What’s it cost to produce two 2-by-20-ft. digitally printed banners?

One of the things that digital printing makes easier is banners. Recently I noticed in a SignCraft Design & Price feature on a... Read More

A quick trick for more powerful layouts

Bob Behounek, Berwyn, Illinois Ever wonder why some signs have so much more impact than most of the others? It’s because the designer... Read More

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Four steps to high-impact vehicle signage

“We all know that truck lettering is the most bang for a client’s advertising buck,” says Braun Bleamer, Jet Signs, Palmerton, PA. It’s... Read More

Graphics and striping complete the lead sled look

In the late 1940s and early ’50s, American auto makers turned out big, heavy cars powered by hefty V-8 engines. They were the... Read More

Signs We’ve Seen: Estes Park, Colorado

Tourist towns always have more than their share of interesting signs, and Estes Park, Colorado, is no exception. Though the town has a... Read More

Keep 4×8 ACM signs from buckling

Readers want to know: “What’s the most practical way to support a 4×8 sign made of 3mm aluminum composite sheet that is mounted... Read More

Prevent lettering enamel from losing its shine

Readers want to know: “Lettering enamel seems to start to lose its gloss in just a few months these days. Should I be... Read More

10 everyday truck layouts

Bob Behounek has lettered loads of trucks. In his 50-plus years of sign making, he has probably lettered thousands of them. You could... Read More

Inbox – November 2023

Graphics instructor gets the Hero Award Tom Lamont, instructor at the Design Technology program Blackstone Valley Regional Vocational Technical High School in Upton,... Read More

Get the most out of your digital printer’s color capability

Customers often bring a Pantone color chip or some other color swatch and want that color used on their sign. This can be... Read More

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