Design Clinic: Storefront sign for a tailor
Summer has arrived, and as I wheel past the typical strip malls I see plenty of signs similar to this example: A fascia... Read More
Summer has arrived, and as I wheel past the typical strip malls I see plenty of signs similar to this example: A fascia... Read More In a world where there are loads of generic things—from hamburgers to graphics—there are still plenty of customers who value custom graphics. For... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More CNC routers are a common production tool in more and more sign shops. Cutout letters, sign faces, 3D carving—all these and more are... Read More Building brands is always a fun, but very challenging exercise. We are blessed with clients who often give us a lot of creative... Read More I designed the logo for Campbell Concrete when they got started about five or six years ago, using a graphic with the look... Read More Whenever I drive by a directory sign like this, I can’t help but test myself. Can I understand any of the information at... Read More Many signs, with the exception of printed graphics or substrates, get a painted finish on all or part of the sign. Knowing which... Read More
Design Clinic: Storefront sign for a tailor
Custom graphics make a statement
Design & Price: Semi graphics
CNC routers speed production and open new markets
What’s old is new again
What’s it cost to produce these trailer graphics?
Design Clinic: Directory for a retail center
Choosing paints and finishes
See more Articles…

A little “shock value” goes a long way to boosting a sign’s effectiveness. There’s something that catches the viewer off guard. “What’s... Read More

Not long ago just having a wrap on your vehicle turned heads. Today it’s hard to go more than a block or two... Read More

There’s more to creating an interesting, effective sign layout than grabbing a cool typeface and typing the text into the layout. The spacing,... Read More

What’s more amazing than to see your company name as a gleaming chrome or gold emblem that appears to be mounted on your... Read More

Pierre started painting signs and banners in the late 1980s. By the time he was first featured in SignCraft magazine 25 years ago,... Read More

Signs face a lot of visual competition out in the real world. Other signs, billboards and traffic are all drawing readers’ eyes away... Read More

Shortly after a reader applied a cut vinyl logo on a customer’s office wall, the graphics began to peel off. The sign maker... Read More

Even though you can’t see it in the photo of the completed sign, every sign has a backstory—the issues the sign designer has... Read More