Color and your customers
Choosing colors involves a certain amount of risk, as your clients may not share your enthusiasm or vision for color. It is an... Read More
This was exactly the sort of project I was looking for after SignCraft asked me to put this article together. I wanted to... Read More Designers and sign makers who have been in the business long enough can easily recognize work done by newcomers. Why? Either the newbies... Read More In every print issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign... Read More Back in sign painting days the most common way to add some extra appeal to a letter was to add a shade or... Read More As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed... Read More Materials Vinyl and application tape: $606 Digital printing: $115 Total: $720 Labor Design: 3 hrs. 15 min. Cut and mask film: 2 hrs.... Read More There are so many companies out there selling clip art that the sheer number of images seems overwhelming. But for me, it never... Read More 
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See more Articles…
The ampersand is your friend
A few weeks ago I heard someone on the radio say it was National Ampersand Day. Really—a special day just in honor of... Read More
Tim Peterson: The power of pictorials
In years past, many artists found their way into the sign business because painting signs was a practical application of their art and... Read More
Tips & Tricks: Shop-built vinyl storage rack
We have several of these shop-built storage units for roll goods throughout our shop, including one directly behind our digital printer. We have... Read More
Tips & Tricks: Removing vinyl adhesive
Getting the old vinyl off a signboard or vehicle is only half the story. Removing the adhesive can be more of an issue.... Read More
Put the logo in a letter
That made for a catchy headline, but it really should say “Put the graphic in the letter.” Rather than using a separate image... Read More
Designing on spec: Breaking into a new market
Before we begin, it is important that I first give my definition of a sign: At our shop, we define a sign as... Read More
Follow-up: Tim Peterson
Twenty-two years after he was first featured in the in the November/December 1999 issue of SignCraft, Tim Peterson is still turning out beautiful,... Read More
Letters: September 2021
The Showcards Book by Mike Meyer Here’s the latest book from Sam Roberts and the folks at Better Letters: A collection of full-color... Read More
