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In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they... Read More
“Design is intuitive, but intuition follows natural laws. To design intuitively is not to lose control but to guide unconsciously.” Jonathan Hale, The... Read More Why sell design? Helps distinguish your shop among competitors Puts focus on the importance of design rather than the physical aspect of signage.... Read More Occasionally, I am approached with the task of designing graphics for police patrol cars. Even though this is not a job that I... Read More Which typefaces would you take to a desert island? Every designer has his or her favorite typefaces—ones that are so useful and so... Read More One popular method of strengthening high-density urethane (HDU) sign panels is to laminate the sign face to another substrate to get the structural... Read More Here at SignCraft, we frequently hear from sign makers who find their business changing. Some are seeing it start to happen on its... Read More A local construction company that’s just starting out needed a few basic jobsite signs. They had a few remodeling jobs underway, but were... Read More 
Intuitive design connects with the viewer
Seven sign industry challenges—and how to capitalize on them
What’s it cost to produce these police car graphics?
Choosing the right typeface
Using structural frames for high-density urethane signs
Moving from sign shop to marketing firm
What’s it cost to produce these three jobsite signs?
See more Articles…
Bruce Janssen: Custom dimensional signs in Michigan’s North Country
Shop name: The Wood Shop Location: Boyne City, Michigan Shop size: 5000 sq. ft. Age: 75 Staff: Three, plus Bruce Graphics equipment: Precix... Read More
Laying long, straight vinyl stripes
Have you ever been flummoxed having to put a long, straight vinyl line on anything? Me, too. It’s virtually impossible to lay it... Read More
Law enforcement vehicles deserve great graphics
Virtually every community in North America has a fleet, large or small, of vehicles for their law enforcement officers. That adds up to... Read More
Building a landmark: Sprocket the Robot
It doesn’t happen often, but occasionally we partner with another sign designer to come up with something truly special. A while back we... Read More
Bob Behounek breaks down ten truck door layouts
“The first thing I think on any sign layout is ‘What do I need to read first?’” says Bob. “Nothing else matters until... Read More
Inbox: June 2022
New international magazine for sign painters Sam Roberts and Better Letters have just launched BLAG, Better Letters Magazine, a print and online magazine... Read More
Signs that don’t shout
Most of the time you probably make sure that a sign’s message has plenty of impact. But not every sign needs to shout—sometimes... Read More
An anchor for a storefront
Sometimes you have an idea before you have a customer for it. That was the case here. Being in a coastal area, there... Read More
