An effective logo is easy to grasp

As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed... Read More

9 sales secrets I learned from car dealers

Tomm Moll, Signs by Tomm, Utica, New York, started out in graphics then wound up selling ads for a newspaper. Many of his... Read More

The fun stuff keeps the work interesting

Every year at this time, I take time to sit down and review all that’s taken place so far this year. It’s really... Read More

What’s it cost to produce this 3D PVC sign?

We designed, fabricated and installed this 29-by-95-in. dimensional sign for a local developer who also happens to be one of our longest running... Read More

Turn the building into a sign

Sometimes it seems a sign isn’t big enough to get the job done—or it can’t be big enough, thanks to sign code restrictions.... Read More

Building an identity one step at a time

I’m often asked about the process of building some of the logos that we create. Do I have an image in mind before... Read More

Design & Price: Pickup-truck lettering

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

Handling linear layouts

Back in the mid-1960s, my travels in and around the greater Chicago area were a source of inspiration and amazement. Right in the... Read More

See more Articles…

For Members: Join today to get the latest features!

The time-saving power of the Sharpie sketch

The customer who just walked in your shop may have only bought one or two signs in their life—or quite possibly has never... Read More

Seven extra bold fonts for under $25 each

Most typefaces don’t work well on signs. There are tens of thousands to choose from, but since most were designed to use on... Read More

Braun Bleamer: Six partial vehicle wraps

With so many wraps on the road today, many customers assume that they need one on their truck, too. But a full wrap... Read More

Q&A: Source for wholesale T-shirt printing

Readers want to know: “I want to offer t-shirt printing to my sign customers and plan to outsource that. Can anyone recommend a... Read More

Get this hefty condensed font for free!

You can never have enough bold, condensed typefaces on hand for sign work. Most primary copy requires a bold letter style, and so... Read More

Seven tips that will boost your vehicle graphics sales

Few businesspeople wake up some morning thinking it’s a good day to spend $1000 getting some great lettering on the company truck. Rather,... Read More

Tools to create sign layouts that really work

“Design is everything. It’s what makes a sign work,” says David Showalter, David Design, Bryan, Ohio. David leans on traditional sign design principles... Read More

12 vintage billboard designs

Scale—that’s probably the biggest difference in the products commonly referred to as early outdoor advertising and what we now think of as commercial... Read More

See more Members-Only Articles… or Join today!

Would love your thoughts, please comment.x