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7 tips for selling your work successfully

May 29th, 2023 by

Almost every sign sale begins with a conversation between the customer and the sign maker. In that conversation—and every subsequent one—you are laying… Read More

Three classic signpainting tips

May 28th, 2023 by

Many years ago, an elderly sign painter showed me how to fold a paint cup or box that holds your paint while lettering…. Read More

Troy Koskiniemi: Monuments and more in the Northwest

May 22nd, 2023 by

Ten years ago, Troy Koskiniemi downsized radically—from a 7000-sq.-ft. shop to the 1000-sq.-ft. garage at his and his wife Susan’s home because a… Read More

Make HDU board look like quarter-sawn wood

May 15th, 2023 by

Here’s my method for creating a faux wood finish on HDU board that makes it look like the face of a sign panel… Read More

A banner still packs a lot of advertising value

May 15th, 2023 by

Back before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses…. Read More

Bob Parsons: May 2023

May 14th, 2023 by

When James drove the company’s crane truck on to the scale with a load of signs on board, he was told he was… Read More

A clean, organized shop makes sales easier

May 8th, 2023 by

There are obvious benefits to keeping your shop organized. When you need something, you know where to find it—if you put it back… Read More

Inbox – May 2023

May 6th, 2023 by

Australian Letterheads, a 3D printed model sand rail and the Quebec sign museum project…   28th Annual Australian Letterheads—October 13–15, 2023 The Australian Letterheads’… Read More

Classy, formal, decorative — script fonts have a look all their own

May 1st, 2023 by

Ah, script fonts—the fancy, curly-haired cousin of the font world. These fonts are like the divas of the design world, demanding attention and… Read More


Wall signs were once a part of every cityscape

April 30th, 2023 by

In early days, buildings in many of the large cities were made of bricks. Much like the brick house in the children’s story… Read More

Font Favorites: Doug Downey on serif fonts

April 23rd, 2023 by

Oh, serif fonts…the sophisticated, elegant, and timeless beauties of the typography world. They’re the Audrey Hepburns of fonts—the fonts that never go out… Read More

Bob and Teresa Kaschak: The evolution of a custom sign business

April 24th, 2023 by

For the Kaschaks, their sign business has been a three-decade work-in-progress. It has evolved from a part-time basement sign shop to a full-time… Read More