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Is the lettering big enough?

October 28th, 2020 by

Not all the lettering, mind you. But is the first and most important message getting the size (and contrast) it deserves? It’s the… Read More

Making a new old sign

October 7th, 2020 by

One of the very cool things that a sign maker can do is to create a new sign that looks 50 years old—weathered… Read More

Put the background to work

September 14th, 2020 by

One of the things that can create visual interest and draw that critical “second look” that gets the sign’s message read is to… Read More

6 ways to get control of your business

March 8th, 2019 by

There have been a lot of great articles in SignCraft over the years—helpful pointers on design, color, techniques and more. Many veteran sign… Read More

Storm: Dan Seese, Dan Seese Studios, Inc., Fort Collins, Colorado

6 easy ways to set your layouts apart

October 6th, 2016 by

It should be easy to make signs that stand out from the crowd, right? Not really. All sorts of things get in the… Read More

6 ways to add life to lettering

January 27th, 2016 by

Sign makers have long been using special effects to make letters on flat signs more intriguing. Years ago it was common to add… Read More

5 steps to more effective truck lettering

August 25th, 2016 by

When it comes to sign design, vehicles are much more of a challenge since they must be read while they’re moving—and often by… Read More

8 secrets to highly readable signs

July 13th, 2017 by

What’s it take to produce signs that are highly legible? Sign designers like Braun Bleamer of Jet Signs know. They also know that… Read More

8 design ideas you can put to work today

May 8th, 2017 by

The pressures of a busy work day don’t always lend themselves to coming up with new design ideas. It’s easy to get into… Read More

8 ways to ramp up your flat sign designs

September 1st, 2015 by

In the recent SignCraft feature on Braun Bleamer, Jet Signs Inc., Palmerton, Pennsylvania, we noticed how many great-looking signs he did on flat… Read More

10 Great-Looking Shop Trucks

November 25th, 2015 by

It only makes sense that a sign shop should have an effective sign and effective graphics on the shop vehicles. Yet, so often,… Read More

How does your sign business compare?

August 27th, 2020 by

A couple of weeks ago, we asked Trade Secrets readers to tell us a little about their work and their sign businesses. The… Read More