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What would this 4×8 sign sell for?

February 22nd, 2021 by

Almost every sign shop makes 4×8 signs. The uncut panel fits the square footage requirements of many sign codes, and they are efficient… Read More

How to create graphics with a vintage look

February 19th, 2021 by

Over the past few years, rat rods and retro rods have taken off in popularity, and the call for faux-aged lettering and pinstriping… Read More

Designing signs for legibility: Viewing time

February 15th, 2021 by

Outdoor advertising companies usually have a salesperson to sell potential clients on using billboards at existing locations for an advertising contract. Often the… Read More

Designing signs for legibility: Letter size

February 10th, 2021 by

To sell signs effectively, we must know what it takes to create a sign that works—a sign that is both attractive and readable… Read More

Nine secrets to building a sign business that lasts

February 1st, 2021 by

Succeeding in the sign business for 35 years is a major achievement. Brian Schofield, with much help from Karin Levin, has made that… Read More

Color contrasts help you control the message

January 28th, 2021 by

“Opposites attract,” says the old, oft-repeated saying. This doesn’t only apply to marriages, friendships and magnets. It applies to sign design, too. Opposites… Read More

Design & Price: 4×8 overlaid plywood sign

January 21st, 2021 by

In every issue of SignCraft Magazine, we gave a few sign makers an imaginary project and asked them to do a sketch of… Read More

Six ways to juice your flat sign designs

January 12th, 2021 by

  Not every customer can afford a 3D masterpiece sign—and not every customer needs one. But that doesn’t mean that a flat sign… Read More

Creating appealing 3-D signs

January 5th, 2021 by

How much money do we have to work with? Does it need to be conservative, creative or wild? How willing is the client… Read More

Here’s what double-cab pickup lettering sells for

December 8th, 2020 by

We recently asked Trade Secrets readers what they would charge to letter the doors on a double-cab pickup like the ones shown here…. Read More

Paint a Christmas window splash!

December 8th, 2020 by

In many business districts, Christmas window splashes are a big part of the holiday experience. Usually the work of sign artists and freelance… Read More

Is the lettering big enough?

October 28th, 2020 by

Not all the lettering, mind you. But is the first and most important message getting the size (and contrast) it deserves? It’s the… Read More