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Step-by-step: Complex sign with a tight deadline

July 30th, 2021 by

This project contains a mixture of basic skills and tools, along with a little help from another sign company and some of today’s… Read More

Overcoming the “I Don’t Need a Logo” syndrome

July 23rd, 2021 by

One of the changes I’ve seen in my business as I’ve transitioned from a sign company to a full service graphic design agency… Read More

What’s it cost to make this 24-sq.-ft. sign?

July 16th, 2021 by

Materials (excluding markup) 4-by-8-ft-by-3⁄4-in. overlaid plywood: $80 Five foam roller covers: $5 Edge sealer: $2 Latex paint for back: $8 Block-out primer: $15… Read More

Design & Price: Graphics for an enclosed trailer

July 9th, 2021 by

In every issue, SignCraft gives a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Step-by-step: Restore a wood sign

July 2nd, 2021 by

Sooner or later, it’s necessary to refinish a quality-built wood sign—to sand and repaint it. Other cases call for more extensive woodwork and… Read More

Are you listening to your clients?

June 25th, 2021 by

Skillfully dealing with clients is arguably the toughest, yet most important, ability a working artist can develop. It could mean the difference between… Read More

What’s it cost to produce this 30-by-90-in. dimensional sign?

June 18th, 2021 by

Materials 2-by-5-ft.-by-3⁄8-in. PVC board: $ 57 3-by-8-ft.-by-1⁄2-in. pre-finished overlaid plywood: $ 61 2-by-8-ft.-by-3⁄4-in. overlaid plywood for frame: $ 53 12-ft. 3M VHB Tape:… Read More

Building great-looking, durable posts

June 13th, 2021 by

The most common structural member for sign mountings is a post. And perhaps the most common sign use is a 4-by-8-ft. overlaid plywood… Read More

Basic sign structures: Posts, Boxes and Fences

June 4th, 2021 by

The structures that support freestanding signs can do a lot more than hold up the sign faces. They are a part of the… Read More

Design & Price: 3-by-12-ft. banner

May 30th, 2021 by

In every issue, SignCraft gives a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Mastering the fundamentals of design

May 20th, 2021 by

Effective sign design is about communication. It isn’t about elaborate carving, wild colors or gold leaf—in fact, those things have nothing to do… Read More

10 tips on using color successfully

May 17th, 2021 by

When it comes to color I’m more of a minimalist. Again, it’s about simplicity. I tend to use just enough color to get… Read More