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Color contrast helps cure ailing layouts

October 22nd, 2021 by

I can’t believe how fast this year is going. It seems like weeks go by, then before you know it, the seasons have… Read More

Ask the right questions to speed the design phase

October 13th, 2021 by

When it comes to finalizing a design for your clients—whether for their sign, truck lettering or logo—the sooner you can get it signed… Read More

Design & Price: Vehicle wrap for a VW Beetle

October 8th, 2021 by

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

What’s it cost to produce this sandblasted sign?

October 2nd, 2021 by

Material Costs: 80-lb 1.5-in. HDU: $50 Roller cover, sandblast mask, etc.: $60 Latex paint: $30 Subcontract sandblasting: $60 Total: $200 Labor: Create design:… Read More

Color and your customers

September 24th, 2021 by

Choosing colors involves a certain amount of risk, as your clients may not share your enthusiasm or vision for color. It is an… Read More

What’s it cost to produce this 4-by-4-ft. sign?

September 20th, 2021 by

This was exactly the sort of project I was looking for after SignCraft asked me to put this article together. I wanted to… Read More

Avoid these 10 common sign layout pitfalls

September 11th, 2021 by

Designers and sign makers who have been in the business long enough can easily recognize work done by newcomers. Why? Either the newbies… Read More

Design & Price: 4-by-16-ft. plywood sign

September 4th, 2021 by

In every print issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign… Read More

Putting shades, shadows and outlines to work

August 27th, 2021 by

Back in sign painting days the most common way to add some extra appeal to a letter was to add a shade or… Read More

Reuse their logo or create a new brand?

August 20th, 2021 by

As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed… Read More

What’s it cost to produce the graphics for this enclosed trailer?

August 13th, 2021 by

Materials Vinyl and application tape: $606 Digital printing: $115 Total: $720 Labor Design: 3 hrs. 15 min. Cut and mask film: 2 hrs…. Read More

Convert a photo into an Illustration

August 6th, 2021 by

There are so many companies out there selling clip art that the sheer number of images seems overwhelming. But for me, it never… Read More