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Pricing CNC router-cut signs and graphics

January 20th, 2023 by

I get quite a number of e-mails each week and one of the frequent questions concerns pricing work done on a CNC router…. Read More

Creating logos with a retro look

January 13th, 2023 by

My favorite genre of logo design is retro logo design. They just seem to be so much more fun than corporate logo design—and… Read More

Design & Price: 3-by-10-ft. printed banner

January 6th, 2023 by

In every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

10 steps to improving your quick on-site sketches

December 30th, 2022 by

Quick on-site sketches can establish rapport with our prospect by gaining their confidence in our skills and by proving our interest in the… Read More

The wonderful on-site quick sketch

December 23rd, 2022 by

Certain aspects of our craft are so basic that we can easily take them for granted. They become so familiar to us that… Read More

What’s it cost to produce graphics for this illuminated sign?

December 16th, 2022 by

We did the graphics for this illuminated sign for a local furniture store that sends the bulk of their sign work to us…. Read More

How logo design can help redefine your business

December 9th, 2022 by

The need to diversify your product offerings has never been more important. The more things you can offer your current clients, the better…. Read More

Hide those fasteners for a cleaner installation

December 2nd, 2022 by

If you don’t like the look of screw heads or other fasteners peppering a sign face, try this simple technique we often use… Read More

New life for old sign layouts

November 29th, 2022 by

Nothing makes a better case for the power of effective signs than before-and-after photos. Seeing, it seems, really is believing. Sometimes it’s the… Read More

What’s it cost to produce this double-faced 4-by-8-ft. sign?

November 23rd, 2022 by

Every once in a while, I mail a color postcard to local businesses showing a recent sign project and reminding them that we’re… Read More

Accessing a font’s alternate characters

November 12th, 2022 by

Christopher Latham Sholes invented the first practical typewriter in the late 1860s. While slightly different, today’s computer keyboards were modeled after that same… Read More

Rethinking fleet graphics: Variety helps reinforce the message

November 4th, 2022 by

The “rules” of fleet lettering are pretty consistent for most business: You have a fleet of vehicles; they should all look identical. Generally,… Read More