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Before & After: Traditional principles inspire new layouts

December 4th, 2023 by

I really got charged up when those color sign sketches from Beverly Sign Company resurfaced last spring [see Sketches from the Golden Age… Read More

Design & Price: Lettering for a 16-ft. trailer

November 25th, 2023 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Don’t give your designs away

November 17th, 2023 by

Maybe they’re just going into business, or maybe they are an established business that doesn’t really have a consistent image. But when you… Read More

Succeeding as a design-oriented sign shop

November 10th, 2023 by

When we first featured Dan Antonelli in SignCraft in the May/June 1998 issue, he had left the world of advertising design to run… Read More

The fine art of sensible sign design

November 5th, 2023 by

Wherever life takes me, I find limitations, rules and just about every regulation under the sun. I’ve always hated living in the box… Read More

Download this worksheet and avoid lost profits

October 28th, 2023 by

Like most sign companies, we handle a wide variety of work at our shop. When you have to price a plaque one minute… Read More

What’s it cost to produce two 2-by-20-ft. digitally printed banners?

October 20th, 2023 by

One of the things that digital printing makes easier is banners. Recently I noticed in a SignCraft Design & Price feature on a… Read More

A quick trick for more powerful layouts

October 13th, 2023 by

Bob Behounek, Berwyn, Illinois Ever wonder why some signs have so much more impact than most of the others? It’s because the designer… Read More

Design & Price: Pan faces for a 4-by-8-ft. illuminated sign

October 6th, 2023 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

An effective logo is easy to grasp

September 29th, 2023 by

As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed… Read More

9 sales secrets I learned from car dealers

September 22nd, 2023 by

Tomm Moll, Signs by Tomm, Utica, New York, started out in graphics then wound up selling ads for a newspaper. Many of his… Read More

The fun stuff keeps the work interesting

September 16th, 2023 by

Every year at this time, I take time to sit down and review all that’s taken place so far this year. It’s really… Read More

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