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Before & After: Traditional principles inspire new layouts
December 4th, 2023 by Bob BehounekI really got charged up when those color sign sketches from Beverly Sign Company resurfaced last spring [see Sketches from the Golden Age… Read More
Design & Price: Lettering for a 16-ft. trailer
November 25th, 2023 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Don’t give your designs away
November 17th, 2023 by signcraftMaybe they’re just going into business, or maybe they are an established business that doesn’t really have a consistent image. But when you… Read More
Succeeding as a design-oriented sign shop
November 10th, 2023 by signcraftWhen we first featured Dan Antonelli in SignCraft in the May/June 1998 issue, he had left the world of advertising design to run… Read More
The fine art of sensible sign design
November 5th, 2023 by Bob BehounekWherever life takes me, I find limitations, rules and just about every regulation under the sun. I’ve always hated living in the box… Read More
Download this worksheet and avoid lost profits
October 28th, 2023 by Larry ElliottLike most sign companies, we handle a wide variety of work at our shop. When you have to price a plaque one minute… Read More
What’s it cost to produce two 2-by-20-ft. digitally printed banners?
October 20th, 2023 by Doug DowneyOne of the things that digital printing makes easier is banners. Recently I noticed in a SignCraft Design & Price feature on a… Read More
A quick trick for more powerful layouts
October 13th, 2023 by signcraftBob Behounek, Berwyn, Illinois Ever wonder why some signs have so much more impact than most of the others? It’s because the designer… Read More
Design & Price: Pan faces for a 4-by-8-ft. illuminated sign
October 6th, 2023 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
An effective logo is easy to grasp
September 29th, 2023 by Dan AntonelliAs designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed… Read More
9 sales secrets I learned from car dealers
September 22nd, 2023 by Tomm MollTomm Moll, Signs by Tomm, Utica, New York, started out in graphics then wound up selling ads for a newspaper. Many of his… Read More
The fun stuff keeps the work interesting
September 16th, 2023 by Bob BehounekEvery year at this time, I take time to sit down and review all that’s taken place so far this year. It’s really… Read More
