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A picture is worth 1000 words: That’s 995 too many for a vehicle

May 26th, 2023 by

I distinctly remember reading about some of the great sign painters who graced the pages of SignCraft back in the late 80’s. They… Read More

Better sign design: Prioritize, emphasize and tweak

May 5th, 2023 by

When it comes to the lettering on a sign, it’s not a matter of typing it in and there you go. There’s more… Read More

Signs of Maine

May 5th, 2023 by

What does a sign maker do on vacation? At least one we know picks an area he would like to visit, then tours… Read More

Design & Price: Partial van wrap

April 28th, 2023 by

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

What’s it cost to produce this building directory?

April 28th, 2023 by

The Dominion Hotel Building’s owner came to us by referral and inquired if we could build a directory. The building is circa 1930… Read More

Is the customer always right?

April 21st, 2023 by

The old saying goes “The customer is always right.” And I suppose, generally, in certain businesses, that might be good advice—to a degree…. Read More

Using negative space and panels

April 14th, 2023 by

It’s a little hard, and not quite fair, to define the process of creating an effective sign design as if it were a… Read More

It all started with a pencil sketch

April 7th, 2023 by

I think it started back during my junior high school days—you know, those times when we have time to doodle and dream. It… Read More

Better sign design: Simple, cohesive, effective

March 31st, 2023 by

If you’re going to really design a sign—to create an appealing way to effectively deliver the message the client wants to convey to… Read More

What’s it cost to produce this freestanding sign?

March 17th, 2023 by

The Camas Montessori School had a sign that served its purpose over the years, but time and the elements had taken their toll…. Read More

Custom type can set a logo apart

March 11th, 2023 by

With the thousands of fonts available for designers, you would think you’d always be able to find the exact typeface needed for your… Read More

Converting hand-drawn graphics into vector files

March 3rd, 2023 by

At the core of my zeal for traditional sign making methods is drawing. In today’s landscape of sign sameness the hand-drawn and hand-lettered… Read More

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