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The magic of three-tier pricing

May 7th, 2021 by

Over three decades ago, Mike Jackson wrote an article, “Price your work on three levels for easier sales”, for SignCraft. Those two pages… Read More

What’s it cost to produce this overlaid plywood fascia sign?

April 29th, 2021 by

This 15-by-120-in. fascia sign is typical of the sort of sign we’re called on to produce for businesses in nearby downtown areas. Downtown… Read More

How to apply your vinyl graphics

April 24th, 2021 by

So—you have to install your vinyl lettering! These simple instructions will help you through the process. While cleaning and doing prep work, put… Read More

Faux vintage signs for modern times

April 16th, 2021 by

Many years ago I was listening to a recording of a motivational speaker who said, “One good idea can revolutionize your business and… Read More

A signpainter’s story: Chicago in the late 1930s

April 9th, 2021 by

“Sign painting? Well, today it ain’t an occupation, it’s an occupational disease.” —Philip Marcus, Chicago sign painter, 1939 Recently, I happened upon a… Read More

How to show the true value of a sign to a client

April 5th, 2021 by

“We’ve been in business for over 50 years,” says Larry, “and I cannot count the times a customer’s first question was ‘How much… Read More

Add value or plan to sell on price alone

March 26th, 2021 by

“Value is determined not by what you pay for something, but by what you get for what you pay.” Darn, that’s a great… Read More

A gallery of CNC sign ideas

March 16th, 2021 by

As you see in every issue of SignCraft, CNC routing makes a wide variety of 3-D signage not only possible, but practical. The… Read More

Download these nine great shop management forms

March 15th, 2021 by

Most sign shops handle a large variety of sign projects and almost all of them are made specifically to meet a customer’s needs…. Read More

Beyond the routine magnetic sign

March 5th, 2021 by

Magnetic signs, like any vehicle lettering, can be powerful advertising for a small business. Likewise, they can also be generic identification that lets… Read More

What’s it cost to produce these box truck graphics?

February 26th, 2021 by

We’ve done two of these box trucks, plus a pair of plastic faces for an illuminated sign for this furniture store. The company… Read More

What would this 4×8 sign sell for?

February 22nd, 2021 by

Almost every sign shop makes 4×8 signs. The uncut panel fits the square footage requirements of many sign codes, and they are efficient… Read More