Design Clinic: Box truck graphics
Communication arrives in various formats these days—some carefully thought out; some not so much. If we are the least bit alert and looking... Read More
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More You don’t need to analyze Rob Cooper’s signs for very long to realize that he is a master at the use of contrast.... Read More Ever wish there was an easy formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of... Read More Often in the sign business we are called in to repair or renovate an existing sign. Such was the case with this monument... Read More Most sign makers today are actively engaged in brand building for the clients they’re working for. They’re developing logos, signage, point of purchase... Read More Before we go any further, I have to make one important observation. A lot of folks—maybe most folks—assume that you can place information... Read More There is nothing quite like a theme park project that allows us as sign makers to pull out all of the stops and... Read More 
Design & Price: Storefront window graphics
Does it pass the squint test?
Try this easy approach to pricing your signs
What’s it cost to produce this monument sign?
Help your clients understand the power of their brand
Design Clinic: 4-by-8 “For Lease” sign
Pretty on the outside, but bulletproof
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Cover photo: MJ Shisslak – Braun Bleamer
Customers often want a list of services that they offer on their sign, or worse yet, on their truck—which will be on busy... Read More
Shop Trucks revisited: 2003 to 2005
This is the third in our series of articles recapping some of the shop vehicles we featured in SignCraft starting in 1981. If... Read More
Cover photo: Tiny Town – John Deaton
In a recent article on sign layout, Joe Jarreau, Jarreau Signs, Chino Hills, California, said, “If you want to improve your layouts, you... Read More
Putting it together: MGVG Apartments monument sign
There’s a lot to learn from a behind-the-scenes look at how a sign project came together. How the sign was built, what materials... Read More
Cover photo – Newcomer Farms– David Showalter
Fifty years ago, David Showalter got his start in sign painting. In the years that followed, David painted signs in and around his... Read More
The Tiny Signs of the Colorado Model Railroad Museum
Greeley, Colorado, is home to the United States’ largest model railroad museum. Its massive HO train layout includes many zones of activity, including... Read More
Cover photo: Capurro Trucking – Lane Walker
Sometimes, no matter how hard you try, you don’t get much say in the layout of a sign. Customers get ideas in their... Read More
Pssst…Here’s the secret: Contrast
What makes one sign more visually appealing than another? It’s contrast. Take a close look at sign layouts that really appeal to you.... Read More
