A sign maker’s dream
This project begins with the sign designs
By Dan Antonelli
Posted on Sunday, December 31st, 2017
Imagine a project where the first thing on the agenda are the signs. This is before the business is named, before the buildings are built or even designed. Imagine a project where the sky is the limit, where anything is possible. Imagine taking as much time as we need to do it absolutely right. That sounds almost impossible, doesn’t it?
Not at our house. We are starting just such a project. It is going to be our very best yet, without a doubt. It’s time to pull out all the stops and have some real fun.
First, let’s define a sign. A sign is anything that draws attention to our customer’s product, service or business. That leaves plenty of room for creativity and for lots of fun!
Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.