Design a winning trade show booth
Keep your booth’s message simple and direct
By Dan Sawatzky
Posted on Monday, February 26th, 2018
I’ve heard it said many times that creating a sign or display is much more difficult when we do it for ourselves. I’m a believer! It seems we often overthink things in our quest to make the perfect display.
We just returned from our second foray into the world market of the amusement park industry. We put a display in the International Association of Amusement Parks and Attractions EXPO in Florida. It is still early to judge the final results, but we are already delighted with the reaction to our display effort and we plan on returning next year. The show is attended by approximately 40,000 industry professionals and park owners from around the world. It was imperative we put on a good show.
I have attended the massive show for decades as an observer, with the intent of seeing the latest trends in the industry. More than 1,000 vendors display the creative things they do. Each year I attended I was also keeping a close eye on the incredible variety of displays and learning plenty in the process. Last year we decided to enter the show for the first time.